SEO in Newton Abbot
We are a refreshing agency based in Newton Abbot developing leading SEO strategies resulting in higher conversions and customer engagement
Search Engine Optimisation (SEO)
At Falcon Digital, we understand that every client is unique and will have different challenges to face in their SEO journey. We are committed to working closely with each client to identify their specific needs and goals, and developing a customised SEO strategy that will help them achieve success. We tailor each SEO campaign to our client’s specific goals in order to achieve the highest return. By optimising website content and structure, we create websites that rank well in the Search Engine Results Pages (SERPS), driving more engaged traffic to your site.
We are always innovating and using the latest industry-leading techniques and approaches to maximise your marketing efforts. Our combination of technical SEO, content, outreach and link acquisition expertise can improve your online visibility and reach your target customers.
SEO IN NEWTON ABBOT
SEO is an acronym for “search engine optimisation.” In short, it is the process of improving the visibility of your website when people search for products or services related to your business in Google, Bing, and other search engines. The more visible your pages are in search results, the more likely you are to attract attention and customers to your business.
There are many different factors that can affect a website’s SEO in Newton Abbot. These are often referred to as “ranking factors” because they can help improve a website’s position in search results. The primary objective of search engines is to provide their users with accurate and reliable results so that people continue to use their service. To this end, search engines release guidance on what they are looking for when they determine how to rank a website, or what they consider to be the ‘ranking factors.
The ranking factors that are most commonly taken into account by search engines when determining search results include website speed and security, the quality of the website’s content, user experience, and the quantity and quality of inbound links to the website.
Here at Falcon Digital, we provide a thorough SEO audit that will identify any issues, bad practices, or toxic backlinking that could affect your current SERP rankings. Our audit will crawl through your entire site, ranking every aspect that affects your organic position. This will allow you to see where your site needs improvement and make the necessary changes to improve your SERP ranking.
A free SEO audit is conducted thoroughly by our team of professionals to identify any existing or potential issues that could impact your website’s ranking. We provide detailed recommendations on how to resolve any identified SEO issues.
For over a decade, Falcon Digital has been providing expert SEO services to clients in Newton Abbot. We take an individualised and strategic approach to each project, ensuring that our client’s business objectives are aligned with their eCommerce and digital goals. With our wealth of experience and knowledge in the field, we are confident in our ability to deliver results that exceed expectations.
Why do you need an SEO agency?
Regularly auditing and updating your technical SEO, content SEO and backlinking efforts ensuring they remain aligned with your business strategy is a critical part of any digital marketing plan. SEO is a challenging but rewarding job that can be greatly affected by changes in search engine algorithms. Working with a professional SEO agency in Newton Abbot, like Falcon Digital can help you avoid any negative impacts on your ranking and ensure that your website continues to attract organic traffic and conversions.
Technical SEO in Newton Abbot
Technical SEO is an important part of your search engine strategy and is something we specialize in at Falcon Digital. Having a technically sound website with lightning-fast speeds is a key foundation to SEO.
Discovery Phase
The first step is to assess your SEO needs and develop a strategy that aligns with your business goals. Once we have done this, we can start optimising your website and content.
Content Marketing Phase
Creating quality, engaging content is essential to successful SEO. Our team of experienced SEO specialists and content writers can help you produce content that not only engages your audience, but is also optimised for search engines.
Organic Tuning Phase
Once we have completed the previous SEO phases, we then look to optimise your organic results by conducting extensive keyword research, backlinking and on-page optimisations. With time, your website and keywords will begin to rank organically.
NATIONAL AND LOCAL SEO IN NEWTON ABBOT
At Falcon Digital we offer both National and Local SEO in Newton Abbot. National SEO deals with UK-wide keywords and ensures that your website will be one of the first to come up. Local SEO on the other hand, helps you find potential clients in targeted geographical areas. We believe that the best way to succeed is to work on both national and local SEO. National SEO will help build prestige and show your expertise, whilst our local SEO will bring you new clients in your area.
We will ensure you have a User-Friendly Website, write content on national and local SEO in and target SEO keywords for Newton Abbot and the rest of the UK, build high-quality links to increase your google authority score, and fix all technical SEO errors.
National SEO will provide your website with a strong domain rank, but if you are searching for customers in your area, local SEO in Newton Abbot is crucial. We will ensure that you will be ranked within your geographical regions of choice. We will target local SEO keywords related to your business to build brand trust and recognition, and ensure all citations are corrected and consistent.
SEO IN NEWTON ABBOT AUDIT
To assess your SEO performance and identify any areas that may be negatively impacting it, Falcon Digital will first conduct a full SEO audit. This will involve a comprehensive review of your current site and its performance to identify any potential improvements.
Search engines read, or “crawl,” a website to understand its content and where it should rank in their search results. Optimising a website for a search engine means making sure your pages offer what the user is searching for—such as using key search terms effectively and fixing broken links—to improve your chances of appearing higher in search results.
Our team will produce a detailed report that identifies what is working well, potential areas of improvement, and provides recommendations to optimise your performance in accordance with Google’s Webmaster Guidelines.
The Falcon Digital team has kept up with the changing landscape of SEO, making sure our strategies are always up-to-date. Even small changes in trends can have a big impact on your site’s performance, so we make sure that every aspect of your site is optimised for the best results.
A comprehensive Falcon Digital audit provides a detailed analysis of all visible and hidden technical information and crawl data on your site, presented in an easy-to-understand format. This allows you to identify potential areas of improvement to ensure your site is optimised for search engine success.
The SEO audit will help you and your team identify any areas that need improvement and make the necessary changes. Depending on the scope of your project, our designers and developers can start building a new site from the ground up, using the data from the audit.
Falcon Digital SEO Audit
- URL Structure
- Index Coverage Status
- 404 Errors
- Broken, New and Lost Back Links
- HTML Sitemaps
- XML Sitemaps
- Schema Mark-up
- Structured Data
- Mobile Optimisation
- Page Speed & Performance
- Bounce Rate
- User Journeys
- Exit Pages
- Goals & Conversions
- Keyword Research
- Content & Media Serving
- Duplicate Content
- Landing Pages
- Page Level Analysis
- Domain Authority
- Domain Age
- Broken Backlinks
- New Backlinks
- Lost Backlinks
- Social Media Analysis
- Citation Analysis
- Google Analytics
- Google Search Console
- Google Tag Manager
- Google Algorithm Updates
- Mata Titles
- Meta Descriptions
The importance of E-A-T
E‑A-T is one of Google’s key algorithm updates that emphasized the importance of Expertise, Authoritativeness, and Trustworthiness as 3 of the most important factors affecting page quality ratings.
Whilst E-A-T is not relevant to all businesses, an overview of the way it is used to assess sites may potentially help you plan and better frame the content on your site.
Let’s have a look at each element so that you can see the importance of each in analysing the relevance and validity of websites.
Expertise
Expertise means to have a high level of knowledge or skill in a particular field and Google is looking for content created by a subject matter expert. It may not be essential for all sites but is crucial for medical, legal and financial websites, for example. Expertise demonstrates the ability to create insightful content that is useful and valuable to potential customers.
Authoritativeness
Authority is about reputation, particularly among other experts and influencers in the industry. When others see your content on your site, you need to demonstrate that you are the go-to expert on your subject. By demonstrating your expertise, you become a trusted hub of information. Furthermore, other value added elements such as testimonials and reviews from your customers and clients will also enhance people’s perception of you.
Trustworthiness
Trust is about the legitimacy, transparency, and accuracy of the website and its content.
A key purpose of your website is to help your visitors to trust you, your business and your products or services. As outlined already, customer reviews and testimonials provide a powerful statement, but also the content you use to populate your site is of utmost importance. If you have an e-commerce proposition that relies on online payments, trust is even more important and an SSL certificate, assuring customers that payments are secure, is one of Google’s top ranking factors so adding one should be your first priority.
Backlink Analysis
Backlinks, as a key factor in SEO rankings, can significantly influence your website’s success. High-quality backlinks will boost your position in the SERPs, while low-quality or weak backlinks can affect your visibility.
Your website rankings can be essential to your success, so is important that you understand the advantages and disadvantages of your website’s backlinks. If your backlinks are effective, it is likely that your site will be well-ranked in search engine results and so will have more visibility on google and other search engines. On the other hand, if the backlinks you have been compromised, it could have a negative impact on your website’s visibility.
Through our backlink analysis, we are able to assess their strengths and identify potential areas of improvement. With this information, we can provide the necessary guidance to help you reach your goals in an easy-to-understand way.
Utilising professional online tools, we can formulate ways to enhance your content from accurate live data. This data will provide us with intel on the keywords your competitors are targeting. We can also gain insight into similar words or phrases that you haven’t thought of yet but your customers are using. By discovering this information, we can optimize your search engine ranking, leading to increased traffic and conversions.
How does content optimisation work?
Maximising the reach of your content is key to ensuring its visibility to the audience you aim towards. Content optimisation provides the opportunity to be featured in both direct and related search engine results, thereby increasing your chances of being noticed in Newton Abbot and the surrounding area.
Optimization of content is essential to achieving high search rankings and increasing organic search traffic. When correctly implemented, it will result in increased visibility and better performance.
A crucial aspect of SEO involves comprehending the terms and phrases which users might utilize when looking for information on the Internet. It is not just about selecting one keyword and using it without purpose on each page created but about finding the keywords your audience search for and putting them on the pages they would find the most value on for a specific search. It is paramount to ensure that relevant search terms are included to be successful in searches, resulting in increased visibility of your content.
Analysing Content
Creating useful and relevant content for your audience is one of the most effective ways to increase your website’s organic search rankings. By consistently providing high-quality online content, your website will engage your customers more while boosting your search result ranking and so will drive more people to use your website.
By incorporating on-page SEO elements, such as page titles, headings and images, your website can get to a better place providing more value to your audience and organisation.
Falcon Digitals experience of SEO in Newton Abbot can provide an in-depth content audit that is essential for optimising your SEO. This provides us with the opportunity to review your website’s content, structure, and layout to confirm they are aligned with your marketing objectives and help build trust with easy-to-read information and a strong website design.
When optimising your content, we will consider the length, type, and tone to ensure they portray the image your website aims to have. We will also look into the visual media on your site to help take up the least amount of data space, without compromising on quality, and so improves your website’s load speed which helps keep people from leaving your page. We can also advise and improve your site by determining what new or different types of content could be utilised to reach a larger audience.
A content audit is a critical component of any SEO effort. It is not only a means of connecting more effectively with your target audience but is also a way to establish yourself as trustworthy and reputable, thereby providing a competitive advantage and becoming more attractive to a potential customer.
In addition to keyword optimization, we can also improve your overall digital content. Google search engine results display company information and customer reviews which is the first place some people will decide if they want to visit your website. Having good up to date content will facilitate search engine discovery, leading to increased click-throughs and conversions.
Why do you need Falcon Digital’s SEO experience?
Research and Discovery
We endeavour to know everything about your company to enable us to deliver a perfect web solution that meets and exceeds your unique business goals at the start of your journey with us. We will complete an in depth audit of your current ranking, your desired audience and the competitive landscape.
Expert Technical SEO
Having created a bespoke site for you, we embed search engine optimisation into the very fabric of the site. Technical SEO of this sort deals with how well and how efficiently search engines index your website. Our breadth of experience and technical skill in this area ensures your site always reflects best practice.
Organic Results and Genuine Customers
Of equal importance is on-going fine-tuning of your site’s SEO to drive more organic search results, better search engine rankings and more genuine customers and clients looking for your products and services. Naturally, as Falcon Digital is a full service digital agency, we will work alongside you and your team to create the ideal marketing strategy whilst constantly aiming to perfect your essential organic SEO.
Content Marketing and Third Party Influencers
As an SEO agency, Falcon Digital have a team of in-house marketing professionals dedicated to planning, sourcing and executing great content across multiple platforms. We will work with you to create captivating and shareable content and to deliver premium SEO performance.
FAQs
What does an SEO agency do?
Falcon Digital’s team of highly skilled SEO experts help businesses increase their ranking in search engine results pages. We will work with you and advise you on the best ways to increase your ranking and fully optimise your website. Our team members are skilled in different areas of search engine optimisation. This allows us to create an in-depth and thorough strategy to make sure your website is fully optimised. A great SEO agency will take the appropriate steps to help grow your business and keep you informed of how the changes have improved your site. Aspects of SEO that any good SEO agency should do include:
- A full SEO audit
- Backlink analysis
- Content optimisation
- Technical SEO
- Adding important structured data
- Rendering optimisation
As an SEO agency, Falcon Digital will work with you on all aspects of both on and off page SEO for your website and help to increase your search engine ranking in an organic way.
What should you ask your SEO agency?
Knowing what to ask your SEO agency is a vital first step in choosing whom to work with. Some important questions that you should consider are:
- How can your SEO services help our business grow and succeed?
- What is your method for undertaking SEO tasks?
- What tools are you using to perform different SEO activities?
- Can you supply case studies of how you have helped other companies increase their ranking?
- Can you provide us with any reports and if so, how frequently?
- What information or level of access will you need from my business?
- Will I need to sign a contract?
What are the likely costs of SEO?
As costs for SEO work vary depending on what SEO work your website needs, there is no definitive answer. Every website is different and needs different SEO work, so the price very much depends on how well optimised your website is currently. A new website will be likely to need more SEO work than an older, more established one. Every SEO agency will quote differing prices and whilst some SEO agencies offer set SEO packages with fixed monthly costs, this does not work for all companies. For example, you may not need all the services that you will be paying for. For that reason, Falcon Digital recommends undertaking an SEO audit of your website before having any SEO work carried out. This allow you to see all the SEO work that needs undertaking, as well as allow you to set a budget and define a monthly cost.
Can duplicate content affect SEO?
What exactly is duplicate content? It is when two or more pieces of content are either identical or very similar. It is just like plagiarising someone else’s work. Although it is often is unavoidable, we need to make it is unique to your business.
Broadly, there are two types of duplicate content. Firstly, internal duplicate content is when one domain name has the same content repeated across different internal URLs. Externally duplicated content, on the other hand, is when the search engines find the same content on different domains.
Although Google states that there is no SEO penalty for duplicate content, it does confuse search engines. When challenged with identical content appearing on different domains, search engines are required to choose which version should rank higher. Even if you are the originator of the content and are fully optimised, your site may not rank above the duplicate content. Search engines seldom display multiple versions of the same content in search results. Therefore, should you have duplicate content on your website, or if your content has been duplicated elsewhere, it will effect your visibility and your engagement rates.
As a SEO agency, Falcon Digital will find any duplicate content on your site and suggest new ways of re-creating it so that it no longer counts as duplicated.
Why are backlinks vital for SEO?
A backlink is when someone links to your website via a different online platform or web page and there are several ways backlinks will improve your off-page SEO ranking. By being used as a sign of validity to search engines, they allow Google, for example, to discover new content when it revisits and re-scans websites. They can also increase your referral traffic.
If other websites that rank highly for relevant keywords can be linked to your website, this is akin to a vote of confidence to search engines that your content is both reliable and valuable. Search engine bots will re-crawl and scan webpages to determine that they are presenting the most up-to-date information to searchers. When scanning web pages that have links to other pages, it helps them find new content that may also be relevant and informative.
Referral traffic is vital and relates to number of people who enter your website via a backlink from a different website which then helps search engines determine how useful others have found the information on your website. With backlinks on pages with high traffic levels, the more likely your referral traffic will increase.
The greater the number of backlinks you have pointing to your website, the higher your site will rank in search engine results pages.
What should you expect from an SEO agency?
Working with an SEO agency such as Falcon Digital, your business will have access to a team of experts each with different skill sets that will help you to fully optimise your website. SEO encompasses many diverse aspects of digital marketing. For example, you may need a copywriter to help improve the content on your site and/or a web developer who will ensure the structure of your website is both strong and faultless.
A key area that you should expect from any legitimate SEO agency is a full SEO audit of your current website which will assist your chosen SEO agency to fully appreciate how well your website is already optimised and highlight alternative areas that can be improved.
Falcon Digital undertakes thorough research into both your site and your competitors. Competitor analysis allows us to devise strong strategies that will help you begin to rank higher than your competitors.
What does SEO stand for?
SEO stands for Search Engine Optimisation and is an online marketing strategy with the goal of improving the visibility of your website in search engine results pages, (SERPs). The higher your website ranks, the more organic traffic that will be driven to your website. The more traffic driven to your site, the greater the sales and leads for your business.
What is local SEO?
If you offer a service that is based in a specific geographical area, you need to optimise your business for local searches. Local SEO assists in promoting your business to customers that are local to where you are based. To appear in local search results, search engines will gather information about your business from various locations. Quality local content that you have created such as your social profiles and citations can all help improve your local SEO.
One of the first ways to improve your local SEO is by generating and optimising your Google My Business account. A Google My Business account allows you to set your location and, if correctly optimised, will help to boost your visibility and engagement levels. An optimised Google My Business account will encourage your customers to leave reviews, which in turn helps Google know that you are a legitimate business.
Further improvements to your local SEO can be made by creating a location page or section on your website. As you would expect, this should include your business address, and a Google map pinning your location embedded into it. Local SEO also includes making sure that your name, address and phone number is located in the HTML text of your website. Then, when your website is crawled, Google’s bots can gather this information for search results. Clearly, it is vital that you ensure your contact information is the same and consistent across all your platforms.
When does SEO start to take effect?
Getting your website to rank at the top of page 1 on Google is not immediate due to the many variables that go into effective SEO work. For example, creating quality, relevant content is an on-going process. Even the effects of tasks that can be completed relatively quickly such as re-sizing images to increase page speed can take a while to see. Your website is unique, so the SEO work it will need is also unique. Much may also depend on the budget you have to complete the SEO work.
Certain SEO ranking factors such as domain age and domain authority cannot be physically changed. Search engines are inclined to favour those websites that have existed for longer than newer websites as they are considered to be more reputable and provide reliable information to search queries.
With brand new websites, it can take up to six months for it to start ranking and increasing engagements. However, that only happens with on-going SEO work from a dedicated SEO agency such as Falcon. As you cannot fully optimise your website in one go, you cannot expect your website to rank highly straight away and the effect can take months, even years.
How are landing pages good for SEO?
Landing pages are utilised to specifically target keywords and phrases. The creation of landing pages that contain content rich with keywords relating to your business helps increase your search engine results page ranking. They aim to take people who click on them directly to a page with the information they are searching for. Fully optimised landing pages, where your keywords are mentioned enough, are a great way of getting web pages to organically rank higher.
The greater the number of landing pages you have that are fully optimised with relevant keywords, the greater the organic traffic driven to your site from search engine results pages. Each landing page should have a different keyword/phrase which opens your website to more avenues and search terms.
Another ranking factor for websites is the number of positive engagements and visitors the site enjoys. If your website starts to have more people visiting because you have created more landing pages, search engines will interpret your site as containing relevant and knowledgeable information and will raise your website’s rank.
Email [email protected]
Phone 01392 908804
Office Hours
9am - 5pm Mon-Fri
Office Address
Falcon Digital, 18 Union Street, Newton Abbot, Devon, TQ12 2JS
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Company Registration no: 13682575
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