SEO Agency in Newton Abbot
We are a refreshing SEO agency in Newton Abbot developing leading SEO strategies resulting in higher conversions and customer engagement
Search Engine Optimisation (SEO)
Falcon Digital is a SEO agency in Newton Abbot dedicated to help businesses increase their rankings in search engine results pages.
We understand that every client is unique and will have different challenges to face in their SEO journey. We are committed to working closely with each client to identify their specific needs and goals, and developing a customised SEO strategy that will help them achieve success.
We tailor each SEO campaign to our client’s specific goals in order to achieve the highest return. By optimising website content and structure, we create websites that rank well in the Search Engine Results Pages (SERPS), driving more engaged traffic to your site.
We are always innovating and using the latest industry-leading techniques and approaches to maximise your marketing efforts. Our combination of technical SEO, content, outreach and link acquisition expertise can improve your online visibility and reach your target customers.
What is SEO?
SEO is an acronym for search engine optimisation, a set of techniques used to improve the visibility and ranking of web pages in organic search results. Organic search is the most prominent way for people to discover and access online content, so a good SEO strategy is essential for improving the quality and quantity of traffic to your website.
Why is SEO important?
To understand the value of SEO, it is important to consider its three key components:
Organic Search Results
The unpaid, or “organic,” listings on a search engine results page (SERP) are those the search engine has determined to be the most relevant to the user’s query. Ads (in this context, PPC or Pay-Per-Click) make up a significant portion of many SERPs. Organic search results are different from ads because they are based on the search engine’s organic ranking algorithms, not on advertiser bids.
You can’t pay to have your page ranked higher in organic search results. The one way to rank higher organically is by the use of an SEO agency in Newton Abbot who are skilled and experienced.
Quality of organic traffic
How well does the user’s search query match the content on your website? Even if you attract a large number of visitors to your site, if they are coming there because Google has told them you are a resource for Apple computers when in reality you are a farmer selling apples, those visitors are likely to leave your site without completing any conversions.
The only visitors who are genuinely interested in the products, information, or other resources your site offers are high-quality traffic. High-quality SEO capitalizes on the search engine’s effort to match a user’s search intent to the web pages listed in the SERP.
Quantity of organic traffic
The number of users who reach your site through organic search results is very important. Ranking highly on SERP pages is essential to getting clicks from potential customers. The more targeted traffic you bring to your site, the more conversions you’ll see.
Falcon Digital is the No.1 expert SEO agency in Newton Abbot and guarantee to improve your site and increase your organic traffic.
How does SEO work?
Google and Bing and other search engines use web crawlers, also known as bots or spiders, to collect data about all the content they can find online. The web crawler starts from a known web page and follows internal links to pages within that site, as well as external links to pages on other sites.
The content on those pages, as well as the context of the links it followed, help the crawler understand what each page is about and how it is semantically connected to all of the other pages within the search engine’s massive database, called an index.
When a user types or speaks a query into the search box, the search engine uses complex algorithms to identify the most accurate and useful list of results for that query. The organic results of a search can include a variety of content types, such as web pages, news articles, videos, images, and local business listings. Some results may be more niche in nature.
Why do you need an SEO agency in Newton Abbot?
Regularly auditing and updating your technical SEO, content SEO and backlinking efforts ensuring they remain aligned with your business strategy is a critical part of any digital marketing plan. SEO is a challenging but rewarding job that can be greatly affected by changes in search engine algorithms. Working with a professional SEO agency in Newton Abbot, like Falcon Digital can help you avoid any negative impacts on your ranking and ensure that your website continues to attract organic traffic and conversions.
Technical SEO
Technical SEO is a key part of our build process that deals with how well search engines can index your website pages. When we create a custom website, we always incorporate search engine optimisation into the design and utilize the skills and experience of our expert team to ensure that your site always reflects best practice.
Discovery Phase
We strive to deliver the perfect web solution tailored to your unique business goals. In order to achieve this, we need to gain a thorough understanding of your company as well as your aims and objectives for the website.
We begin each project with a comprehensive research period that provides a detailed audit of your current status, any competitors, and your desired audience base. This allows us to develop a clear understanding of your needs and objectives.
Content Marketing Phase
We specialise in creating high-quality, shareable content and implementing digital PR strategies that engage relevant bloggers and influencers. Our SEO performance is second to none, and we can help you achieve your desired results.
As an SEO agency in Newton Abbot, Falcon Digital has a team of highly skilled marketing specialists who plan, source and execute great content across all platforms. This ensures that our clients receive the best possible results from their online campaigns.
Organic Tuning Phase
To optimise your site for better search engine results, you need to focus on key elements like titles, metatags, and keywords. This will help you to improve your ranking and reach potential customers who are searching for your products and services.
As a full in-house service SEO agency in Newton Abbot, we can design a marketing strategy which includes paid search options, but we will always perfect your essential organic SEO first.
SEO AGENCY IN NEWTON ABBOT
The key to a successful website is having high-quality, useful content. With Google prioritising quality and user-friendly content, it’s essential that your website’s Search Engine Optimisation (SEO) is up to standards.
If you want your website to rank highly on search engines, it needs to meet their changing requirements. The design and construction should reflect the values and integrity of Google, Yahoo, and Bing. There should be no restrictions on users.
When you put all of these together, you have everything you need to improve your ranking on search engine results pages (SERPs). This will help you avoid any penalties that could lower your ranking and cause your site to appear lower on SERPs.
The ranking factors that are most commonly taken into account by search engines when determining search results include website speed and security, the quality of the website’s content, user experience, and the quantity and quality of inbound links to the website.
Here at Falcon Digital, we provide a thorough SEO audit that will identify any issues, bad practices, or toxic backlinking that could affect your current SERP rankings. Our audit will crawl through your entire site, ranking every aspect that affects your organic position. This will allow you to see where your site needs improvement and make the necessary changes to improve your SERP ranking.
A free SEO audit is conducted thoroughly by our team of professionals to identify any existing or potential issues that could impact your website’s ranking. We provide detailed recommendations on how to resolve any identified SEO issues.
For over a decade, Falcon Digital has been providing expert SEO services to clients in Newton Abbot. We take an individualised and strategic approach to each project, ensuring that our client’s business objectives are aligned with their eCommerce and digital goals. With our wealth of experience and knowledge in the field, we are confident in our ability to deliver results that exceed expectations.
What is technical SEO?
Technical SEO is a process that makes sure a website meets the technical requirements of modern search engines, resulting in better organic rankings. Technical SEO elements include crawling, indexing, rendering, and website architecture.
The SEO landscape has shifted dramatically over the past decade, requiring marketers to continuously adapt their strategies to stay ahead of the curve.
As SEO has evolved over time, it has remained a crucial part of a successful digital strategy – after all, 51% of online traffic arrives at websites through organic search.
The practice of optimising a website to rank higher in search engine results has become widely adopted.
In spite of this, we must come to terms with the fact that SEO necessitates novel skills and methods to prosper in a progressively competitive world.
The use of Google Assistant and other voice search features has led to a decentralization of the main points of search.
With more than 5,000 devices integrated with Google Assistant, people are now able to search for information in a variety of places. This shift has made it more important for businesses to have a presence in as many places as possible so that they can be found by potential customers.
Search engine results pages (SERP) have changed dramatically in recent years, becoming more dynamic, visual, and ubiquitous. These changes have been driven by the ever-growing use of mobile devices and the rising popularity of voice search. As a result, businesses must adapt their SEO strategies to keep up with these changes and ensure their website appears prominently in search results.
The foundation of any successful SEO strategy lies in technical SEO. This domain covers the essential elements of optimizing a website for search engines, such as indexation, crawlability, and site architecture. By focusing on these technical aspects of SEO, you can ensure that your website is able to rank highly in search engine results pages.
Site Content
To ensure that your content can be found and indexed by all major search engines, the SEO team at Falcon Digital use log file analysis to understand their access patterns and to structure your data accordingly. This will enable search engines to more easily find and index your content.
Structure
Our expert SEO team will create a site hierarchy and URL structure that allows both search engines and users to navigate to the most relevant content. This is done to help facilitate the flow of internal link equity through the site.
Performance
One key development has been the evolution of technical SEO into a performance-related specialism. Technical SEO is about more than just “housekeeping”, it greatly improves site performance through search and other channels.
Conversion
There may be some areas of the site that are difficult to navigate. As your local SEO agency in Newton Abbot, we will identify and resolve any issues that are preventing users from accessing the site.
NATIONAL AND LOCAL SEO IN NEWTON ABBOT
At Falcon Digital, we offer both national and local SEO services in Newton Abbot. Our national SEO service helps you target UK-wide keywords, ensuring that your website is one of the first to come up in search results.
Our local SEO service helps you find potential clients in targeted geographical areas. We believe that a successful SEO strategy should encompass both national and local SEO efforts. National SEO helps build prestige and show your expertise, while local SEO can bring new clients in your area.
We will ensure that your website is user-friendly and optimised for national and local SEO in Newton Abbot and the UK. We will build high-quality links to increase your google authority score, and fix all technical SEO errors.
If you’re hoping to attract customers from a specific area, local SEO will be key. We’ll make sure your website is prominently ranked in search results for your chosen region or regions.
We will target local SEO keywords related to your business to help build brand trust and recognition. We will also work to ensure all citations are corrected and consistent.
What is keyword research?
Keywords are specific words or phrases that people type into a search engine like Google or Bing.
Researching relevant and high-traffic keywords is essential for getting your website to appear in search engine queries. This process involves determining the words that your website is already ranking for, as well as any related words that are likely to have a significant volume of search engine inquiries.
Falcon Digital offers comprehensive keyword research services to optimise your paid advertising or organic SEO strategy for success. Our research will ensure your business reaches its desired target audience by finding the keywords they use with professional tools and methods so relevant users will find your site.
Falcon Digital’s goal is to optimise web traffic to ensure maximum return for your organisation by making your site known to people who are most interested and are most likely to interact with you.
Prior to building a marketing strategy, our SEO agency in Newton Abbot will build a comprehensive analysis of user search trends and the potential exposure these could have for you.
It may be challenging to pinpoint the exact keywords that accurately describe what you offer as your customers often come into contact with your brand through multiple points of entry before reaching your website. Understanding the customer journey is paramount for a successful digital marketing strategy which is why we also examine your customer’s objectives for their search query. This refers to the purpose of searches entered into Google or other search engines by users.
A customer‘s search intent can be categorized into, seeking a specific website, finding answers to a question, wanting to purchase from a certain website, and looking to research a product or service.
From finding data on your customer‘s search intent, we can create an effective keyword strategy that places your business up in results for relevant search inquiries.
Our thorough keyword analysis will help you gain increased leads and conversions through effective targeting of the correct audience that engages with you most.
Why do you need Falcon Digital’s SEO experience?
Research and Discovery
We endeavour to know everything about your company to enable us to deliver a perfect web solution that meets and exceeds your unique business goals at the start of your journey with us. We will complete an in depth audit of your current ranking, your desired audience and the competitive landscape.
Expert Technical SEO
Having created a bespoke site for you, we embed search engine optimisation into the very fabric of the site. Technical SEO of this sort deals with how well and how efficiently search engines index your website. Our breadth of experience and technical skill in this area ensures your site always reflects best practice.
Organic Results and Genuine Customers
Of equal importance is on-going fine-tuning of your site’s SEO to drive more organic search results, better search engine rankings and more genuine customers and clients looking for your products and services. Naturally, as Falcon Digital is a full service digital agency, we will work alongside you and your team to create the ideal marketing strategy whilst constantly aiming to perfect your essential organic SEO.
Content Marketing and Third Party Influencers
As an SEO agency, Falcon Digital have a team of in-house marketing professionals dedicated to planning, sourcing and executing great content across multiple platforms. We will work with you to create captivating and shareable content and to deliver premium SEO performance.
FAQs
What does an SEO agency do?
Falcon Digital’s team of highly skilled SEO experts help businesses increase their ranking in search engine results pages. We will work with you and advise you on the best ways to increase your ranking and fully optimise your website. Our team members are skilled in different areas of search engine optimisation. This allows us to create an in-depth and thorough strategy to make sure your website is fully optimised. A great SEO agency will take the appropriate steps to help grow your business and keep you informed of how the changes have improved your site. Aspects of SEO that any good SEO agency should do include:
- A full SEO audit
- Backlink analysis
- Content optimisation
- Technical SEO
- Adding important structured data
- Rendering optimisation
As an SEO agency, Falcon Digital will work with you on all aspects of both on and off page SEO for your website and help to increase your search engine ranking in an organic way.
What should you ask your SEO agency?
Knowing what to ask your SEO agency is a vital first step in choosing whom to work with. Some important questions that you should consider are:
- How can your SEO services help our business grow and succeed?
- What is your method for undertaking SEO tasks?
- What tools are you using to perform different SEO activities?
- Can you supply case studies of how you have helped other companies increase their ranking?
- Can you provide us with any reports and if so, how frequently?
- What information or level of access will you need from my business?
- Will I need to sign a contract?
What are the likely costs of SEO?
As costs for SEO work vary depending on what SEO work your website needs, there is no definitive answer. Every website is different and needs different SEO work, so the price very much depends on how well optimised your website is currently. A new website will be likely to need more SEO work than an older, more established one. Every SEO agency will quote differing prices and whilst some SEO agencies offer set SEO packages with fixed monthly costs, this does not work for all companies. For example, you may not need all the services that you will be paying for. For that reason, Falcon Digital recommends undertaking an SEO audit of your website before having any SEO work carried out. This allow you to see all the SEO work that needs undertaking, as well as allow you to set a budget and define a monthly cost.
Can duplicate content affect SEO?
What exactly is duplicate content? It is when two or more pieces of content are either identical or very similar. It is just like plagiarising someone else’s work. Although it is often is unavoidable, we need to make it is unique to your business.
Broadly, there are two types of duplicate content. Firstly, internal duplicate content is when one domain name has the same content repeated across different internal URLs. Externally duplicated content, on the other hand, is when the search engines find the same content on different domains.
Although Google states that there is no SEO penalty for duplicate content, it does confuse search engines. When challenged with identical content appearing on different domains, search engines are required to choose which version should rank higher. Even if you are the originator of the content and are fully optimised, your site may not rank above the duplicate content. Search engines seldom display multiple versions of the same content in search results. Therefore, should you have duplicate content on your website, or if your content has been duplicated elsewhere, it will effect your visibility and your engagement rates.
As a SEO agency, Falcon Digital will find any duplicate content on your site and suggest new ways of re-creating it so that it no longer counts as duplicated.
Why are backlinks vital for SEO?
A backlink is when someone links to your website via a different online platform or web page and there are several ways backlinks will improve your off-page SEO ranking. By being used as a sign of validity to search engines, they allow Google, for example, to discover new content when it revisits and re-scans websites. They can also increase your referral traffic.
If other websites that rank highly for relevant keywords can be linked to your website, this is akin to a vote of confidence to search engines that your content is both reliable and valuable. Search engine bots will re-crawl and scan webpages to determine that they are presenting the most up-to-date information to searchers. When scanning web pages that have links to other pages, it helps them find new content that may also be relevant and informative.
Referral traffic is vital and relates to number of people who enter your website via a backlink from a different website which then helps search engines determine how useful others have found the information on your website. With backlinks on pages with high traffic levels, the more likely your referral traffic will increase.
The greater the number of backlinks you have pointing to your website, the higher your site will rank in search engine results pages.
What should you expect from an SEO agency?
Working with an SEO agency such as Falcon Digital, your business will have access to a team of experts each with different skill sets that will help you to fully optimise your website. SEO encompasses many diverse aspects of digital marketing. For example, you may need a copywriter to help improve the content on your site and/or a web developer who will ensure the structure of your website is both strong and faultless.
A key area that you should expect from any legitimate SEO agency is a full SEO audit of your current website which will assist your chosen SEO agency to fully appreciate how well your website is already optimised and highlight alternative areas that can be improved.
Falcon Digital undertakes thorough research into both your site and your competitors. Competitor analysis allows us to devise strong strategies that will help you begin to rank higher than your competitors.
What does SEO stand for?
SEO stands for Search Engine Optimisation and is an online marketing strategy with the goal of improving the visibility of your website in search engine results pages, (SERPs). The higher your website ranks, the more organic traffic that will be driven to your website. The more traffic driven to your site, the greater the sales and leads for your business.
What is local SEO?
If you offer a service that is based in a specific geographical area, you need to optimise your business for local searches. Local SEO assists in promoting your business to customers that are local to where you are based. To appear in local search results, search engines will gather information about your business from various locations. Quality local content that you have created such as your social profiles and citations can all help improve your local SEO.
One of the first ways to improve your local SEO is by generating and optimising your Google My Business account. A Google My Business account allows you to set your location and, if correctly optimised, will help to boost your visibility and engagement levels. An optimised Google My Business account will encourage your customers to leave reviews, which in turn helps Google know that you are a legitimate business.
Further improvements to your local SEO can be made by creating a location page or section on your website. As you would expect, this should include your business address, and a Google map pinning your location embedded into it. Local SEO also includes making sure that your name, address and phone number is located in the HTML text of your website. Then, when your website is crawled, Google’s bots can gather this information for search results. Clearly, it is vital that you ensure your contact information is the same and consistent across all your platforms.
When does SEO start to take effect?
Getting your website to rank at the top of page 1 on Google is not immediate due to the many variables that go into effective SEO work. For example, creating quality, relevant content is an on-going process. Even the effects of tasks that can be completed relatively quickly such as re-sizing images to increase page speed can take a while to see. Your website is unique, so the SEO work it will need is also unique. Much may also depend on the budget you have to complete the SEO work.
Certain SEO ranking factors such as domain age and domain authority cannot be physically changed. Search engines are inclined to favour those websites that have existed for longer than newer websites as they are considered to be more reputable and provide reliable information to search queries.
With brand new websites, it can take up to six months for it to start ranking and increasing engagements. However, that only happens with on-going SEO work from a dedicated SEO agency such as Falcon. As you cannot fully optimise your website in one go, you cannot expect your website to rank highly straight away and the effect can take months, even years.
How are landing pages good for SEO?
Landing pages are utilised to specifically target keywords and phrases. The creation of landing pages that contain content rich with keywords relating to your business helps increase your search engine results page ranking. They aim to take people who click on them directly to a page with the information they are searching for. Fully optimised landing pages, where your keywords are mentioned enough, are a great way of getting web pages to organically rank higher.
The greater the number of landing pages you have that are fully optimised with relevant keywords, the greater the organic traffic driven to your site from search engine results pages. Each landing page should have a different keyword/phrase which opens your website to more avenues and search terms.
Another ranking factor for websites is the number of positive engagements and visitors the site enjoys. If your website starts to have more people visiting because you have created more landing pages, search engines will interpret your site as containing relevant and knowledgeable information and will raise your website’s rank.
Email [email protected]
Phone 01392 908804
Office Hours
9am - 5pm Mon-Fri
Office Address
Falcon Digital, 18 Union Street, Newton Abbot, Devon, TQ12 2JS
Other Services
Company Registration no: 13682575
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