SEO Agency Cornwall

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SEO Agency Cornwall

Falcon Digital is Cornwall’s chosen SEO agency. We proud ourselves on the quality of our developments and the success of our digital marketing practices, inbound marketing and our success of SEO in Cornwall.

We take the time to get to know our clients’, their needs and ultimate traffic and conversion goals. Once we have achieved this, we optimise the technical side of our clients’ websites to align with their SEO goals. From this we then look at content optimisation, authority optimisation and backlinking to ensure high ranking in SERPs.

Our stalwart SEO strategy has been proven to drive quality organic traffic to our clients’ websites.

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SEO AGENCY CORNWALL

The key to a successful website is having high-quality, useful content. With Google prioritising quality and user-friendly content, it’s essential that your website’s Search Engine Optimisation (SEO) is up to standards.

If you want your website to rank highly on search engines, it needs to meet their changing requirements. The design and construction should reflect the values and integrity of Google, Yahoo, and Bing. There should be no restrictions on users.

When you put all of these together, you have everything you need to improve your ranking on search engine results pages (SERPs). This will help you avoid any penalties that could lower your ranking and cause your site to appear lower on SERPs.

The ranking factors that are most commonly taken into account by search engines when determining search results include website speed and security, the quality of the website’s content, user experience, and the quantity and quality of inbound links to the website.

Here at Falcon Digital, we provide a thorough SEO audit that will identify any issues, bad practices, or toxic backlinking that could affect your current SERP rankings. Our audit will crawl through your entire site, ranking every aspect that affects your organic position. This will allow you to see where your site needs improvement and make the necessary changes to improve your SERP ranking.

A free SEO audit is conducted thoroughly by our team of professionals to identify any existing or potential issues that could impact your website’s ranking. We provide detailed recommendations on how to resolve any identified SEO issues.

For over a decade, Falcon Digital has been providing expert services through our SEO agency to clients in Cornwall. We take an individualised and strategic approach to each project, ensuring that our client’s business objectives are aligned with their eCommerce and digital goals. With our wealth of experience and knowledge in the field, we are confident in our ability to deliver results that exceed expectations.

If you are in need for SEO in Newton Abbot, please contact our team. We would be happy to chat with you about your needs and see how we can help.

Having a visually-pleasing website is only one part of the equation; in order to be seen by your audience online, implementing search engine optimization can be crucial.

NATIONAL AND LOCAL SEO

At Falcon Digital we offer both National and Local SEO. National SEO deals with architectural keywords and ensures that your website will be the first to come up. Local SEO on the other hand, helps you find potential clients in targeted geographical areas. We believe that the best way to succeed is to work on both national and local SEO. National SEO will help build prestige and show your expertise, whilst our local SEO will bring you new clients in your area.

NATIONAL SEO

We will ensure you have a User-Friendly Website, write content for your company targeting SEO keywords that are relevant to your business, build high-quality links to increase your google authority score, and fix all technical SEO errors.

LOCAL SEO

National SEO will provide your website with a strong domain rank, but if you are searching for organisations in your area, local SEO is crucial. We will ensure that you will be ranked within your geographical regions of choice. We will also target local SEO keywords for your business, focus on building brand trust, and ensure all work follows your company’s ethos.

Why do you need an SEO agency?

Optimising your technical SEO, content SEO, backlinking and aligning it to your business strategy is a full-time job. Couple this with search engine updates that could – overnight - devalue the work you have done, makes SEO a challenging but rewarding job. Employing a professional SEO agency like Falcon Digital will give you complete peace of mind and SERP results that drive organic traffic and conversion rates on your website.

Technical SEO in Cornwall

Technical SEO is a vital part of your search engine strategy and is one our specialities here at Falcon Digital. Having a technically sound website and lightning-fast speeds is a key foundation to SEO.

Discovery Phase

Our first port of call is to access your SEO needs, develop your strategy and align it with your business goals. Once we have achieved this, we can then start optimising the site and your content.

Content Marketing Phase

Having creative and engaging content is one of the main aspects of SEO. As a leading SEO agency, we have a bank of quality content writers and SEO specialists that can provide engaging but also optimised content.

Organic Tuning Phase

Once we have completed the previous SEO phases, we then look to optimise your organic results via extensive keyword research, backlinking and on page optimisations. Over time your website and keywords will begin rank organically.

SEO Agency Cornwall Content Analysis

At Falcon Digital, our team of knowledgeable SEO professionals can provide a comprehensive content analysis which is critical for understanding how to boost your SEO performance. This assessment enables us to evaluate your website’s content, structure, and design to guarantee they are in keeping with your organisation’s objectives and to help cultivate more online success.

Through an analysis of your content, we can evaluate aspects such as type, length, and tone to ensure a cohesive and understandable message is being conveyed. This process will help to streamline your content and establish a more trustworthy and credible presence in comparison to competitors.

Competitor Analysis

Gauging the performance of your website against that of competitors is an effective way to evaluate your own website and pinpoint areas of potential improvement. By comparing website metrics such as traffic, keywords and design, you can gain valuable insights into how your website is performing in comparison to your competitors.

Keeping an eye on your competitor’s performance also gives you the opportunity to research their strategies and learn from their successes and failures. With this knowledge, you can then make changes and adjustments to your own website to stay ahead of the competition. Ultimately, understanding how your website performs relative to your competitors can give you the edge to drive your business forward.

Analysing Backlinks

By examining the total number of backlinks to your domain, you can gain valuable insights into the most popular pages among your audience. This enables you to identify the information that’s most valuable and subsequently dedicate more attention to those topics.

The ranking of your website in search engine results can be of great significance for its success, so it is essential to consider the advantages and disadvantages of your backlinks. If your backlinks are effective, it can positively influence your site’s position on search engine result pages, enhancing its visibility.

On-site SEO

Optimising website pages for higher rankings on Search Engine Results Pages (SERPs) is a strategy known as on-site SEO (or on-page SEO). This approach differs from off-site SEO as it focuses on the content and HTML source code of an individual web page.

Falcon Digital will then evaluate several significant on-site SEO components. These comprise of successful implementation of meta titles and descriptions, SERP indexing of the site, presence of page errors or broken links, and many other elements that affect your site.

We review the schema markup and other types of structured data present on your website to verify that it has been implemented correctly and determine if there are any SEO optimization possibilities.

Of Site SEO

External SEO involves activities outside of the website that are typically related to link building, social media presence, and brand recognition. This is where Falcon Digital will examine the domain name in greater detail, focusing on domain authority and any potential optimisation opportunities.

Our team conducts a comprehensive review of your website’s backlinks, including broken, new, and lost links, to optimise your digital presence. We also can make a google business account along with your business profile to maximise your company presence in search results.

The importance of E-A-T

E‑A-T is one of Google’s key algorithm updates that emphasized the importance of Expertise, Authoritativeness, and Trustworthiness as the 3 most important elements affecting site ratings.

Whilst E-A-T is not relevant to all businesses, an overview of how it’s used to assess sites may help you plan and better create the content on your site.

Let’s have a look at each element so you can see why analysing the relevance and validity of websites is important.

Expertise

Expertise means having a high level of understanding in a particular field and Google is looking for content created by an expert in a specific field. It may not be essential for all sites but is crucial for medical, legal and financial websites, for example. Expertise demonstrates the ability to create insightful content that is useful and valuable to potential customers.

Authoritativeness

Authority is about the site’s reputation, particularly among others in your industry. When others see your content, you need to demonstrate you are the go-to expert on your subject. By demonstrating you’re your knowledge, you become a trusted hub of information. Other value-added elements such as testimonials and reviews from your customers and clients will also enhance people’s perception of you..

Trustworthiness

Trust is about the legitimacy, transparency, and accuracy of the content and the website.

A key point of your website is to help your visitors know you, your business and your products or services and trustworthy. As outlined previously, customer reviews and testimonials provide a powerful piece of evidence, but also the content you use to go on your site is of utmost importance. If you have an e-commerce business that is reliant on online payments, trust is even more important and an SSL certificate assures customers that payments are secure, being one of Google’s top ranking factors so adding one should be your first priority.

Our SEO Agency Cornwall

User-centred design

SEO is not just about bringing more people to your website. It is critical to consider the user experience once they land on your site and start navigating. Investing in SEO to bring in more visitors is not beneficial if they do not have a positive response to your website.

To solve this we analyse metrics to gain a comprehensive look into how customers are interacting with your site, including what content they view and purchase, and for how long. This provides us and you with insight into what is successful and what needs improvement.

Our SEO agency for Cornwall will evaluate your website’s performance and cross-platform compatibility. This is by analysing the loading speed of your content, checking to see if it works on mobile, laptop and desktop to then determine if any optimisation is necessary which ensures optimal user experience.

Which is best, PPC (Pay Per Click) or SEO (Search Engine Optimisation)?

First of all, lets go over what each one means.

Pay-Per-Click (PPC)

Is a model of digital advertising that enables an advertiser to pay a fee each time an ad is clicked. This model can be a cost-effective means to direct targeted traffic to a website, landing page, or app. They could comprise of text, images, videos, or a blend of the three, these can be found on search engines, websites, and social media sites.

Search Engine Optimisation (SEO)

Commonly referred to as SEO, is a process of optimising a website in order to improve its visibility in the search engine results pages of major search engines, such as Google or Bing. Optimising a website increases its chances of being found by users who are searching for products or services related to the business.

For businesses with a limited budget, SEO offers a more cost-effective option for long-term, sustainable growth while PPC can be beneficial for short-term campaigns. We recommend allocating a budget that allows for investment into different areas in order to optimise growth.

The efficiency of either approach depends on the desired outcome. PPC is advantageous in that it offers an immediate return, though any gains from this may be lost if not backed up through SEO activities. Whereas SEO is a long-term investment but can offer a steady flow of traffic to your site. Achieving visibility in organic search takes time and effort, and once established, it cannot be easily beaten which provides a strategic advantage over competitors.

For online selling Google offers its Visual Shopping Ads listing with (PPC). These ads offer a visual representation of the item a user wishes to click on, providing a unique feature not available through organic search yet.

The visibility of paid search ads is greater than below the above-the-fold content. On desktops, users can view up to four ads and on mobile, up to three ads will always be displayed, and so will be the first seen regardless of scrolling past. Even if a viewer scrolls past, they have gained awareness of your site which they might research another time.

Organic search engine traffic can yield a better return on investment (ROI) than traditional paid media, and provides a significant improvement over pay-per-click (PPC).

Being visible in organic search results can significantly enhance the credibility of your business in the eyes of potential customers. Since many users can bypass ads and view organic results as more reliable, your visibility can be seen as a sign of approval and trust providing a higher click-through rate (CTR). Having an up-to-date business profile can also help your business become more professional in search results.

Efforts such as link-building, mending page errors and optimising your website for keywords can be a challenging task needing professional knowledge and tools which is something our SEO agency for Cornwall can help you with.

For PPC it is not advised to expend resources on every click or advertise all content on the website especially if it’s already doing well in searches. This is another area where SEO can help in providing a large range of access points to your website that could be easily reached by potential clients/consumers without large regular costs.

It is essential to devise a well-defined digital marketing plan and set both short-term and long-term objectives to make an informed decision regarding SEO or PPC which is something we’ll do in our analysis with our SEO agency for Cornwall websites.

SEO Audit

Our SEO agency can help create a comprehensive evaluation of your website and digital presence in Cornwall and beyond. Falcon Digital’s experience in SEO means we develop a valuable plan that will assess all the apparent, latent, and technical elements of your website which we then present to you in a concise and straightforward report. In this report, we will also provide insight into existing strengths and areas for improvement with a thorough analysis identifying the most effective steps to take in order to reach your key objectives.

We are more than happy to explain and go through anything you have questions about. So, get in touch today to find out what we can do for you to increase your organisation’s online presence.

What is included with a Falcon Digital SEO Audit?

URL Structure
Index Coverage Status
404 Errors
Broken, New and Lost Back Links
HTML Sitemaps
XML Sitemaps
Schema Mark-up
Structured Data

Mobile Optimisation
Page Speed & Performance
Bounce Rate
User Journeys
Exit Pages
Goals & Conversions
Keyword Research
Content & Media Serving
Duplicate Content
Landing Pages
Page Level Analysis

Domain Authority
Domain Age
Broken Backlinks
New Backlinks
Lost Backlinks
Social Media Analysis
Citation Analysis
Google Analytics
Google Search Console
Google Tag Manager
Google Algorithm Updates
Mata Titles
Meta Descriptions

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     Excellent  
     Based on 24 reviews 
    
 
 
   
 
 
        
   Andrew North 
 2023-11-30
 
 
 Trustindex verifies that the original source of the review is Google. Falcon is an amazing company to work with. They understood our needs straight away and delivered an excellent website. We benefited from the charity scheme. It's great, and it demonstrates the ethos of Falcon.
  
 
       
   Rosie O’Neill 
 2023-11-13
 
 
 Trustindex verifies that the original source of the review is Google. A massive massive thank you to Charlie and the team from everyone at The Meadowside Charity!!! We really appreciate you doing a full overhaul and providing us with a wonderful new website!!! Thank you so much!❤️⭐️ would 100% recommend
  
 
       
   Maureen Frost 
 2023-09-07
 
 
 Trustindex verifies that the original source of the review is Google. I have been working with the team at Falcon Digital on the ongoing development of the Devon Women in Business website.  Charlie has developed a great site, finding ways to overcome obstacles to ensure that all of our directory, membership and event booking functions are working smoothly.  If you need a new website or your existing one is in need of a revamp then give Falcon Digital a try
  
 
       
   Anton Perrins 
 2023-08-09
 
 
 Trustindex verifies that the original source of the review is Google. Charlie and his team are a great bunch, previous web guys were a disaster and Charlie and his team did everything they could to sort out the mess of a website I was built.

There has been a few ups and downs but to be honest that’s mainly on my part as we had such a bad experience with the last guy, but charlie stuck with us even though I have given him some headaches. He has done a great job and continues to maintain our site.
  
 
       
   Joseph 
 2023-05-24
 
 
 Trustindex verifies that the original source of the review is Google. We didn't envisage a new website would make such a difference. Thanks to Charlie and his team our footfall has quadrupled to the point that we have had to hire extra staff to cover the increase in sales. the impact on our support side has also expanded with more Businesses onboarding. Only headache is that we will have to plan more recruitment interviews going forward.
  
 
       
   Sabrina 
 2023-05-24
 
 
 Trustindex verifies that the original source of the review is Google. Huge thanks to the guys at Falcon Digital for re-designing a website for us and sorting out our SEO! The whole page looks incredible and we have had some amazing feedback from our clients on it. The support and help we have had from Charlie and Evi has been amazing. Could not reccomend them enough!!
  
 
       
   Louise and Maureen. 
 2023-04-05
 
 
 Trustindex verifies that the original source of the review is Google. Falcon Digital are Platinum Sponsors of Devon Women in Business and developed our website from scratch. We're delighted with the results and enjoy working with Charlie and the team. Highly recommended.
  
 
       
   Adam Wiles 
 2023-03-29
 
 
 Trustindex verifies that the original source of the review is Google. Knowledgable and friendly team who approached us with an amazing website re-design. Very professional work and approachable.
Pleasantly surprised to also see how affordable they are. Will certainly be the company we use for all web design and advertising going forwards!