At Falcon Digital, we see ourselves as more than just an SEO agency; we’re your partners in enhancing your online presence. Our skilled team—made up of SEO specialists, writers, developers, and creative minds—works to deliver tailored SEO strategies that fit your unique requirements. Our goal is to elevate your website’s visibility and performance, helping you rise through the search rankings and achieve online success. In today’s digital landscape, it’s crucial to stand out, and solid SEO practices are vital for that.

We focus on ensuring your website not only grabs attention but thrives in an ever-evolving search environment. Our knowledgeable SEO experts, well-versed in search algorithms, are committed to transforming your online presence into a competitive edge for your business. Whether you’re a new startup aiming to establish yourself or an established brand looking to lead in search results, Falcon Digital is here to support you.

We take a strategic, data-informed approach to every project, leveraging cutting-edge tools and a deep dedication to your success. Let’s work together to give your website the visibility it deserves. Your journey to digital success starts here!

Tailoring Your SEO Strategy: The Falcon Digital Approach to Client Success

At Falcon Digital, we understand that every client faces distinct challenges and has specific goals when it comes to SEO. Our approach is to work hand-in-hand with each client to identify their unique needs and ambitions, enabling us to develop a customised SEO strategy that delivers measurable results. We tailor each SEO campaign to align perfectly with our clients’ objectives, ensuring we maximise their return on investment.

By optimising website content and improving site architecture, we create high-performing websites that attract more engaged visitors. We are dedicated to keeping up with industry trends and best practices to enhance your marketing initiatives. With our skills in technical SEO, content development, outreach, and link building, we can strengthen your online presence and effectively connect you with your target audience.

Improve Your Online Presence with Falcon Digital UK SEO Experts Helping Businesses Succeed Online

UK SEO Experts in Devon

SEO, or search engine optimisation, is all about improving your website’s presence on search engines like Google and Bing. When potential customers search for products or services related to your business, higher visibility in search results means a better chance of attracting them.

Many factors influence a website’s SEO, often referred to as “ranking factors,” which are essential in determining a site’s position in search results. Search engines strive to deliver reliable and relevant information, and they provide guidelines outlining what they prioritise in ranking websites.

Key ranking elements include website speed, security, content quality, user experience, and the quantity and quality of backlinks to the site.

At Falcon Digital, we provide thorough SEO audits to identify any issues, ineffective practices, or harmful backlinks that may be negatively impacting your search engine rankings.

Our audit process closely examines every facet of your website that could affect its organic search performance, helping you pinpoint areas for enhancement and implement the necessary adjustments to improve your ranking.

Our expert team offers a detailed, complimentary SEO audit to reveal any current or potential challenges impacting your website’s search position. We also deliver practical recommendations to help you tackle identified SEO issues. With over a decade of experience, Falcon Digital has been offering tailored SEO services to clients in Newton Abbot.

We adopt a personalised and strategic approach to each project, ensuring that our clients’ business goals align with their digital and eCommerce objectives. With our extensive knowledge and experience, we’re committed to delivering results that exceed expectations.

If you are in need for SEO, please contact our team.

Why do you need an SEO agency?

Regularly evaluating and updating your technical SEO, content strategies, and backlinking efforts is crucial to aligning them with your business goals. Although SEO can be intricate and sometimes challenging, it can yield substantial benefits. Search engine algorithm updates can significantly affect your performance.

Collaborating with a proficient SEO agency in Newton Abbot, like Falcon Digital, can assist you in managing these obstacles, protecting your search rankings, and ensuring a consistent stream of organic traffic and conversions to your website.

Technical SEO

At Falcon Digital, we understand that technical SEO plays a crucial role in your overall search engine strategy. A well-optimised website with quick loading times is essential for effective SEO.

Discovery Phase

The initial task is to evaluate your SEO requirements and create a plan that fits your business objectives. After we’ve accomplished this, we can begin enhancing your website and its content.

Content Marketing Phase

Producing high-quality and captivating content is crucial for effective SEO. Our skilled team of SEO experts and content creators is here to assist you in crafting material that not only resonates with your audience but is also tailored for better visibility on search engines.

Organic Tuning Phase

After finishing the earlier stages of our SEO strategy, we focus on enhancing your organic search performance through thorough keyword analysis, building backlinks, and refining on-page elements. Over time, you’ll start to see your website and targeted keywords climb in search rankings naturally.

NATIONAL AND LOCAL SEO SERVICES

At Falcon Digital, we offer specialised SEO services designed for both national and local markets, specifically for Newton Abbot. Our national SEO efforts aim to optimise your website for keywords that appeal to audiences across the UK, helping you achieve a strong presence in search results. On the other hand, our local SEO strategy is focused on drawing in potential customers from your immediate area.

We believe that combining both national and local SEO strategies is crucial for success. While national SEO boosts your brand’s authority and highlights your expertise, local SEO is essential for attracting new clients right in your neighbourhood.

Our goal is to create a seamless website experience, craft engaging content that targets both national and local SEO keywords pertinent to Newton Abbot and the wider UK audience, build quality backlinks to enhance your Google ranking, and address any technical SEO challenges you may face.

National SEO is great for strengthening your site’s overall authority, but if you want to connect with customers in your vicinity, local SEO in Newton Abbot is vital. We’ll focus on local keywords that foster trust and recognition, ensuring your business is well-ranked in your target areas. Additionally, we’ll make certain that all your business citations are accurate and consistent, further boosting your local visibility.

FREE SEO AUDIT

Falcon Digital will conduct a comprehensive SEO audit to assess how well your website is performing and identify any obstacles that could be holding it back. This audit involves a meticulous analysis of your current site to find opportunities for improvement. Search engines “crawl” websites to understand their content and assign rankings in search results, so optimising your site involves making sure it meets user needs.

This includes using relevant keywords effectively and fixing any broken links, which can enhance your chances of appearing higher in search results. Our team will create a detailed report outlining what’s working, what needs improvement, and specific recommendations tailored to align with Google’s Webmaster Guidelines. We understand that the SEO landscape is constantly changing, and our strategies are designed to adapt to the latest trends. Even small changes in the industry can have a big impact on your site’s performance, so we focus on fine-tuning every aspect for the best results.

Our thorough audit will provide a clear analysis of both the obvious and hidden technical elements of your website, along with crawl data, all presented in an easy-to-understand format. This will help you identify areas that could be improved, ensuring your site is set up for success in search engine rankings. The SEO audit is designed to help you and your team pinpoint areas for enhancement and make the necessary changes. If your project requires it, our designers and developers can start building a new site from the ground up, utilising the insights gathered from the audit.

Falcon Digital SEO Audit

URL Structure
Index Coverage Status
404 Errors
Broken, New and Lost Back Links
HTML Sitemaps
XML Sitemaps
Schema Mark-up
Structured Data
Mobile Optimisation
Page Speed & Performance
Bounce Rate
User Journeys
Exit Pages
Goals & Conversions
Keyword Research
Content & Media Serving

Duplicate Content
Landing Pages
Page Level Analysis
Domain Authority
Domain Age
Broken Backlinks
New Backlinks
Lost Backlinks
Social Media Analysis
Citation Analysis
Google Analytics
Google Search Console
Google Tag Manager
Google Algorithm Updates
Mata Titles
Meta Descriptions

Our thorough keyword analysis will help you gain increased leads and conversions through effective targeting of the correct audience that engages with you most.

Why do you need Falcon Digital’s SEO experience?

Research and Discovery

We endeavour to know everything about your company to enable us to deliver a perfect web solution that meets and exceeds your unique business goals at the start of your journey with us.

We will complete an in depth audit of your current ranking, your desired audience and the competitive landscape.

Expert Technical SEO

Having created a bespoke site for you, we embed search engine optimisation into the very fabric of the site. Technical SEO of this sort deals with how well and how efficiently search engines index your website.

Our breadth of experience and technical skill in this area ensures your site always reflects best practice.

Organic Results and Genuine Customers

Of equal importance is on-going fine-tuning of your site’s SEO to drive more organic search results, better search engine rankings and more genuine customers and clients looking for your products and services.

Naturally, as Falcon Digital is a full service digital agency, we will work alongside you and your team to create the ideal marketing strategy whilst constantly aiming to perfect your essential organic SEO.

Content Marketing and Third Party Influencers

As an SEO agency, Falcon Digital have a team of in-house marketing professionals dedicated to planning, sourcing and executing great content across multiple platforms.

We will work with you to create captivating and shareable content and to deliver premium SEO performance.

FAQs

What does an SEO agency do?

Falcon Digital’s team of highly skilled SEO experts help businesses increase their ranking in search engine results pages. We will work with you and advise you on the best ways to increase your ranking and fully optimise your website.

Our team members are skilled in different areas of search engine optimisation. This allows us to create an in-depth and thorough strategy to make sure your website is fully optimised. A great SEO agency will take the appropriate steps to help grow your business and keep you informed of how the changes have improved your site. Aspects of SEO that any good SEO agency should do include:

A full SEO audit
Backlink analysis
Content optimisation
Technical SEO
Adding important structured data
Rendering optimisation

As an SEO agency, Falcon Digital will work with you on all aspects of both on and off page SEO for your website and help to increase your search engine ranking in an organic way.

What should you ask your SEO agency?

Knowing what to ask your SEO agency is a vital first step in choosing whom to work with. Some important questions that you should consider are:

How can your SEO services help our business grow and succeed?
What is your method for undertaking SEO tasks?
What tools are you using to perform different SEO activities?
Can you supply case studies of how you have helped other companies increase their ranking?
Can you provide us with any reports and if so, how frequently?
What information or level of access will you need from my business?
Will I need to sign a contract?

What are the likely costs of SEO?

As costs for SEO work vary depending on what SEO work your website needs, there is no definitive answer. Every website is different and needs different SEO work, so the price very much depends on how well optimised your website is currently. A new website will be likely to need more SEO work than an older, more established one. Every SEO agency will quote differing prices and whilst some SEO agencies offer set SEO packages with fixed monthly costs, this does not work for all companies.

For example, you may not need all the services that you will be paying for. For that reason, Falcon Digital recommends undertaking an SEO audit of your website before having any SEO work carried out. This allow you to see all the SEO work that needs undertaking, as well as allow you to set a budget and define a monthly cost.

Can duplicate content affect SEO?

What exactly is duplicate content? It is when two or more pieces of content are either identical or very similar. It is just like plagiarising someone else’s work. Although it is often is unavoidable, we need to make it is unique to your business.

Broadly, there are two types of duplicate content. Firstly, internal duplicate content is when one domain name has the same content repeated across different internal URLs. Externally duplicated content, on the other hand, is when the search engines find the same content on different domains.

Although Google states that there is no SEO penalty for duplicate content, it does confuse search engines. When challenged with identical content appearing on different domains, search engines are required to choose which version should rank higher. Even if you are the originator of the content and are fully optimised, your site may not rank above the duplicate content. Search engines seldom display multiple versions of the same content in search results. Therefore, should you have duplicate content on your website, or if your content has been duplicated elsewhere, it will effect your visibility and your engagement rates.

As a SEO agency, Falcon Digital will find any duplicate content on your site and suggest new ways of re-creating it so that it no longer counts as duplicated.

Why are backlinks vital for SEO?

A backlink is when someone links to your website via a different online platform or web page and there are several ways backlinks will improve your off-page SEO ranking. By being used as a sign of validity to search engines, they allow Google, for example, to discover new content when it revisits and re-scans websites. They can also increase your referral traffic.

If other websites that rank highly for relevant keywords can be linked to your website, this is akin to a vote of confidence to search engines that your content is both reliable and valuable. Search engine bots will re-crawl and scan webpages to determine that they are presenting the most up-to-date information to searchers. When scanning web pages that have links to other pages, it helps them find new content that may also be relevant and informative.

Referral traffic is vital and relates to number of people who enter your website via a backlink from a different website which then helps search engines determine how useful others have found the information on your website. With backlinks on pages with high traffic levels, the more likely your referral traffic will increase.

The greater the number of backlinks you have pointing to your website, the higher your site will rank in search engine results pages.

What should you expect from an SEO agency?

Working with an SEO agency such as Falcon Digital, your business will have access to a team of experts each with different skill sets that will help you to fully optimise your website. SEO encompasses many diverse aspects of digital marketing. For example, you may need a copywriter to help improve the content on your site and/or a web developer who will ensure the structure of your website is both strong and faultless.

A key area that you should expect from any legitimate SEO agency is a full SEO audit of your current website which will assist your chosen SEO agency to fully appreciate how well your website is already optimised and highlight alternative areas that can be improved.

Falcon Digital undertakes thorough research into both your site and your competitors. Competitor analysis allows us to devise strong strategies that will help you begin to rank higher than your competitors.

What does SEO stand for?

SEO stands for Search Engine Optimisation and is an online marketing strategy with the goal of improving the visibility of your website in search engine results pages, (SERPs). The higher your website ranks, the more organic traffic that will be driven to your website. The more traffic driven to your site, the greater the sales and leads for your business.

What is local SEO?

If you offer a service that is based in a specific geographical area, you need to optimise your business for local searches. Local SEO assists in promoting your business to customers that are local to where you are based. To appear in local search results, search engines will gather information about your business from various locations. Quality local content that you have created such as your social profiles and citations can all help improve your local SEO.

One of the first ways to improve your local SEO is by generating and optimising your Google My Business account. A Google My Business account allows you to set your location and, if correctly optimised, will help to boost your visibility and engagement levels. An optimised Google My Business account will encourage your customers to leave reviews, which in turn helps Google know that you are a legitimate business.

Further improvements to your local SEO can be made by creating a location page or section on your website. As you would expect, this should include your business address, and a Google map pinning your location embedded into it. Local SEO also includes making sure that your name, address and phone number is located in the HTML text of your website. Then, when your website is crawled, Google’s bots can gather this information for search results. Clearly, it is vital that you ensure your contact information is the same and consistent across all your platforms.

When does SEO start to take effect?

Getting your website to rank at the top of page 1 on Google is not immediate due to the many variables that go into effective SEO work. For example, creating quality, relevant content is an on-going process. Even the effects of tasks that can be completed relatively quickly such as re-sizing images to increase page speed can take a while to see. Your website is unique, so the SEO work it will need is also unique. Much may also depend on the budget you have to complete the SEO work.

Certain SEO ranking factors such as domain age and domain authority cannot be physically changed. Search engines are inclined to favour those websites that have existed for longer than newer websites as they are considered to be more reputable and provide reliable information to search queries.

With brand new websites, it can take up to six months for it to start ranking and increasing engagements. However, that only happens with on-going SEO work from a dedicated SEO agency such as Falcon. As you cannot fully optimise your website in one go, you cannot expect your website to rank highly straight away and the effect can take months, even years.

How are landing pages good for SEO?

Landing pages are utilised to specifically target keywords and phrases. The creation of landing pages that contain content rich with keywords relating to your business helps increase your search engine results page ranking. They aim to take people who click on them directly to a page with the information they are searching for. Fully optimised landing pages, where your keywords are mentioned enough, are a great way of getting web pages to organically rank higher.

The greater the number of landing pages you have that are fully optimised with relevant keywords, the greater the organic traffic driven to your site from search engine results pages. Each landing page should have a different keyword/phrase which opens your website to more avenues and search terms.

Another ranking factor for websites is the number of positive engagements and visitors the site enjoys. If your website starts to have more people visiting because you have created more landing pages, search engines will interpret your site as containing relevant and knowledgeable information and will raise your website’s rank.

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     Excellent  
     Based on 24 reviews 
    
 
 
   
 
 
        
   Andrew North 
 2023-11-30
 
 
 Trustindex verifies that the original source of the review is Google. Falcon is an amazing company to work with. They understood our needs straight away and delivered an excellent website. We benefited from the charity scheme. It's great, and it demonstrates the ethos of Falcon.
  
 
       
   Rosie O’Neill 
 2023-11-13
 
 
 Trustindex verifies that the original source of the review is Google. A massive massive thank you to Charlie and the team from everyone at The Meadowside Charity!!! We really appreciate you doing a full overhaul and providing us with a wonderful new website!!! Thank you so much!❤️⭐️ would 100% recommend
  
 
       
   Maureen Frost 
 2023-09-07
 
 
 Trustindex verifies that the original source of the review is Google. I have been working with the team at Falcon Digital on the ongoing development of the Devon Women in Business website.  Charlie has developed a great site, finding ways to overcome obstacles to ensure that all of our directory, membership and event booking functions are working smoothly.  If you need a new website or your existing one is in need of a revamp then give Falcon Digital a try
  
 
       
   Anton Perrins 
 2023-08-09
 
 
 Trustindex verifies that the original source of the review is Google. Charlie and his team are a great bunch, previous web guys were a disaster and Charlie and his team did everything they could to sort out the mess of a website I was built.

There has been a few ups and downs but to be honest that’s mainly on my part as we had such a bad experience with the last guy, but charlie stuck with us even though I have given him some headaches. He has done a great job and continues to maintain our site.
  
 
       
   Joseph 
 2023-05-24
 
 
 Trustindex verifies that the original source of the review is Google. We didn't envisage a new website would make such a difference. Thanks to Charlie and his team our footfall has quadrupled to the point that we have had to hire extra staff to cover the increase in sales. the impact on our support side has also expanded with more Businesses onboarding. Only headache is that we will have to plan more recruitment interviews going forward.
  
 
       
   Sabrina 
 2023-05-24
 
 
 Trustindex verifies that the original source of the review is Google. Huge thanks to the guys at Falcon Digital for re-designing a website for us and sorting out our SEO! The whole page looks incredible and we have had some amazing feedback from our clients on it. The support and help we have had from Charlie and Evi has been amazing. Could not reccomend them enough!!
  
 
       
   Louise and Maureen. 
 2023-04-05
 
 
 Trustindex verifies that the original source of the review is Google. Falcon Digital are Platinum Sponsors of Devon Women in Business and developed our website from scratch. We're delighted with the results and enjoy working with Charlie and the team. Highly recommended.
  
 
       
   Adam Wiles 
 2023-03-29
 
 
 Trustindex verifies that the original source of the review is Google. Knowledgable and friendly team who approached us with an amazing website re-design. Very professional work and approachable.
Pleasantly surprised to also see how affordable they are. Will certainly be the company we use for all web design and advertising going forwards!