SEO for architects

We are a refreshing agency developing leading SEO strategies resulting in higher conversions and customer engagement

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WHY ARCHITECTS NEED SEO

SEO for architects is the practice of optimising your website for search engines. Common tasks include keyword research, on-page optimisation, content creating, and link building. Our goal is to generate as much organic traffic from search engines to your website.

Search engine optimisation is crucial to get your website seen, display your projects and get noticed. Thousands of people are searching for architects online and with the use of SEO we can build prestige and help you expand to new markets.

Prestige is crucial for architectural firms. People want industry experts, someone they can trust, to design their projects. With SEO, you can rank at the top, and be seen as one of the leaders in the industry.

Without SEO, you are missing out on many potential clients if you do not rank on their search results. A beautifully designed website to display your projects is important, but it will not help you much if nobody can find your website.

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NATIONAL AND LOCAL SEO FOR ARCHITECTS

At Falcon Digital we offer both National and Local SEO for architects. National SEO deals with architectural keywords and ensures that your website will be the first to come up. Local SEO on the other hand, helps you find potential clients in targeted geographical areas. We believe that the best way to succeed is to work on both national and local SEO. National SEO will help build prestige and show your expertise, whilst our local SEO will bring you new clients in your area.

NATIONAL SEO FOR ARCHITECTS

We will ensure you have a User-Friendly Website, write architectural content targeting SEO keywords for architects, build high-quality links to increase your google authority score, and fix all technical SEO errors.

LOCAL SEO FOR ARCHITECTS

National SEO will provide your website with a strong domain rank, but if you are searching for projects in your area, local SEO is crucial. We will ensure that you will be ranked within your geographical regions of choice. We will target local SEO keywords for architects, focus on building brand trust, and ensure all citations are corrected and consistent.

Click here for a Free SEO Audit on your website

What is SEO?

SEO, also known as Search engine optimisation, is a crucial strategy for any business looking to boost its online presence. By optimising your website for search engines such as Google and Bing, you can increase its visibility when potential customers search for products or services related to your business. This heightened visibility translates to greater chances of attracting both new and existing customers to your website. So, if you want to stand out in today's digital landscape, investing in SEO is a must.

A website's SEO can be influenced by various elements, commonly referred to as 'ranking factors', which aim to improve the website's search engine rankings. The main objective of search engines is to provide their users with precise and dependable search results in order to retain their users. Search engines often provide guidelines on the criteria they use to determine the ranking of a website. These criteria are commonly referred to as 'ranking factors' and include factors such as the website's speed, security, content, user experience, and the quality of backlinks. Essentially, it's like a custom blend of digital ingredients that are tailored to your business to help improve your website's search engine ranking.

At Falcon Digital, we ensure that your website is in top shape for ranking on search engines. Our comprehensive SEO audit is designed to identify any potential issues or toxic backlinks that may be impacting your current SERP rankings. We meticulously analyse every aspect of your site to locate any weak points that are impacting your organic position. Best of all, our expert team of SEO professionals is available to help you resolve any issues that may arise. And the best part? Our SEO audit is 100% free!

Falcon Digital has been dedicated to refining our SEO techniques for more than 10 years now, and our team's expertise in this area is truly unparalleled. We take great pride in working closely with our clients to develop effective strategies that are tailored to their specific business goals and align with their eCommerce and digital objectives. If you have any questions or just want to chat about our SEO, our friendly team is always here and ready to help. Don't hesitate to get in touch with us today!

Why do you need an SEO agency?

Optimising your technical SEO, content SEO, backlinking and aligning it to your business strategy is a full-time job. Couple this with search engine updates that could – overnight – devalue the work you have done, makes SEO a challenging but rewarding job. Employing a professional SEO agency like Falcon Digital will give you complete peace of mind and SERP results that drive organic traffic and conversion rates on your website.

Technical SEO in Newton Abbot

Technical SEO is a vital part of your search engine strategy and is one our specialities here at Falcon Digital. Having a technically sound website and lightning-fast speeds is a key foundation to SEO.

Discovery Phase

Our first port of call is to access your SEO needs, develop your strategy and align it with your business goals. Once we have achieved this, we can then start optimising the site and your content.

Content Marketing Phase

Having creative and engaging content is one of the main aspects of SEO. As a leading SEO agency, we have a bank of quality content writers and SEO specialists that can provide engaging but also optimised content.

Organic Tuning Phase

Once we have completed the previous SEO phases, we then look to optimise your organic results via extensive keyword research, backlinking and on page optimisations. Over time your website and keywords will begin rank organically.

SEO Audit

At Falcon Digital, we undertake an SEO audit for your SEO needs in the UK. In order to provide you with a comprehensive analysis of your SEO performance, Falcon Digital will conduct a thorough review of your website. Our team will delve into all aspects of your website's current state to identify any potential areas for optimisation. With this approach, we can determine any elements that may be negatively impacting your SEO and provide you with recommendations for improvement.

In order for a website to gain visibility on search engines, it must be analysed and understood by these digital tools. Search engines use a process called ‘crawling’ to determine the website's content and relevance to a user's search. To get the most out of this process, businesses should focus on optimising their website to match the user's search intent. This includes incorporating relevant keywords and fixing any issues with broken links. By doing so, businesses can attract organic traffic and increase their chances of being found by potential customers.

Our team is committed to delivering high quality SEO services across the UK by conducting a thorough analysis that identifies both strengths and weaknesses in your website's performance. We'll provide practical recommendations that align with Google's Webmaster Guidelines, all without overwhelming you with technical jargon.

Over time, the Falcon Digital team has adapted to the ever-changing landscape of SEO, enabling us to continually refine our tactics to stay ahead of the curve. Our understanding of even the smallest changes in search engine trends has led us to develop a meticulous approach to website optimization, ensuring that every aspect of your site is fine-tuned to maximize traffic and visibility.

You can rely on us at Falcon Digital to exceed your expectations with our SEO services.

What is included with a Falcon Digital SEO Audit?

URL Structure
Index Coverage Status
404 Errors
Broken, New and Lost Back Links
HTML Sitemaps
XML Sitemaps
Schema Mark-up
Structured Data

Mobile Optimisation
Page Speed & Performance
Bounce Rate
User Journeys
Exit Pages
Goals & Conversions
Keyword Research
Content & Media Serving
Duplicate Content
Landing Pages
Page Level Analysis

Domain Authority
Domain Age
Broken Backlinks
New Backlinks
Lost Backlinks
Social Media Analysis
Citation Analysis
Google Analytics
Google Search Console
Google Tag Manager
Google Algorithm Updates
Mata Titles
Meta Descriptions

Free SEO Audit

The importance of E-A-T

E‑A-T is one of Google’s key algorithm updates that emphasized the importance of Expertise, Authoritativeness, and Trustworthiness as 3 of the most important factors affecting page quality ratings.

Whilst E-A-T is not relevant to all businesses, an overview of the way it is used to assess sites may potentially help you plan and better frame the content on your site.

Let’s have a look at each element so that you can see the importance of each in analysing the relevance and validity of websites.

Expertise

Expertise means to have a high level of knowledge or skill in a particular field and Google is looking for content created by a subject matter expert. It may not be essential for all sites but is crucial for medical, legal and financial websites, for example. Expertise demonstrates the ability to create insightful content that is useful and valuable to potential customers.

Authoritativeness

Authority is about reputation, particularly among other experts and influencers in the industry. When others see your content on your site, you need to demonstrate that you are the go-to expert on your subject. By demonstrating your expertise, you become a trusted hub of information. Furthermore, other value added elements such as testimonials and reviews from your customers and clients will also enhance people’s perception of you.

Trustworthiness

Trust is about the legitimacy, transparency, and accuracy of the website and its content.

A key purpose of your website is to help your visitors to trust you, your business and your products or services. As outlined already, customer reviews and testimonials provide a powerful statement, but also the content you use to populate your site is of utmost importance. If you have an e-commerce proposition that relies on online payments, trust is even more important and an SSL certificate, assuring customers that payments are secure, is one of Google’s top ranking factors so adding one should be your first priority.

Backlink analysis

The quality of your backlinks can be a major factor in determining your website’s search engine rankings. High-quality backlinks can have a positive impact on your page’s visibility in SERPs, while low-quality or weak ones can adversely affect your position.

Your website’s rankings in search results can be of great importance to its success, so it’s essential for to find the benefits and drawbacks of your backlinks. If your backlinks are effective, it can have a positive effect on your site’s ranking in search engine result pages, increasing its visibility on Google. Alternatively, if the quality of the backlinks associated with your website is questionable, it could potentially have an adverse effect on the visibility of your website.

In our analysis, we will discover the strengths and identify potential areas for improvement for your website. With this data, we are able to provide the necessary information to help you attain your reach new people that convert to a customer.

Competitor Analysis

Comparing your website to that of your competition can be an effective way to assess your own website and identify areas of potential improvement.

Assessing what makes your competitors effective or what they lack helps in in recognizing potential opportunities and threats for your site. We will evaluate various factors, such as domain authority, backlink profiles, and social signals, of your competitors.

Content Analysis

The material featured on your website is what engages a viewer to stay on your site and so must be thought through to maximise in attracting the audience you’re aiming towards.

Our team can work through optimising all videos and images on your website to ensure they are built correctly and can be seen by search engines. Furthermore, we can provide ideas and suggestions for potential content that will help to enhance your search engine rankings in line with your organisation’s goals.

Why do you need Falcon Digital’s SEO experience?

Research and Discovery

We endeavour to know everything about your company to enable us to deliver a perfect web solution that meets and exceeds your unique business goals at the start of your journey with us.

We will complete an in depth audit of your current ranking, your desired audience and the competitive landscape.

Expert Technical SEO

Having created a bespoke site for you, we embed search engine optimisation into the very fabric of the site. Technical SEO of this sort deals with how well and how efficiently search engines index your website.

Our breadth of experience and technical skill in this area ensures your site always reflects best practice.

Organic Results and Genuine Customers

Of equal importance is on-going fine-tuning of your site’s SEO to drive more organic search results, better search engine rankings and more genuine customers and clients looking for your products and services.

Naturally, as Falcon Digital is a full service digital agency, we will work alongside you and your team to create the ideal marketing strategy whilst constantly aiming to perfect your essential organic SEO.

Content Marketing and Third Party Influencers

As an SEO agency, Falcon Digital have a team of in-house marketing professionals dedicated to planning, sourcing and executing great content across multiple platforms.

We will work with you to create captivating and shareable content and to deliver premium SEO performance.

FAQs

What does an SEO agency do?

Falcon Digital’s team of highly skilled SEO experts help businesses increase their ranking in search engine results pages. We will work with you and advise you on the best ways to increase your ranking and fully optimise your website.

Our team members are skilled in different areas of search engine optimisation. This allows us to create an in-depth and thorough strategy to make sure your website is fully optimised. A great SEO agency will take the appropriate steps to help grow your business and keep you informed of how the changes have improved your site. Aspects of SEO that any good SEO agency should do include:

A full SEO audit
Backlink analysis
Content optimisation
Technical SEO
Adding important structured data
Rendering optimisation

As an SEO agency, Falcon Digital will work with you on all aspects of both on and off page SEO for your website and help to increase your search engine ranking in an organic way.

What should you ask your SEO agency?

Knowing what to ask your SEO agency is a vital first step in choosing whom to work with. Some important questions that you should consider are:

How can your SEO services help our business grow and succeed?
What is your method for undertaking SEO tasks?
What tools are you using to perform different SEO activities?
Can you supply case studies of how you have helped other companies increase their ranking?
Can you provide us with any reports and if so, how frequently?
What information or level of access will you need from my business?
Will I need to sign a contract?

What are the likely costs of SEO?

As costs for SEO work vary depending on what SEO work your website needs, there is no definitive answer. Every website is different and needs different SEO work, so the price very much depends on how well optimised your website is currently. A new website will be likely to need more SEO work than an older, more established one. Every SEO agency will quote differing prices and whilst some SEO agencies offer set SEO packages with fixed monthly costs, this does not work for all companies.

For example, you may not need all the services that you will be paying for. For that reason, Falcon Digital recommends undertaking an SEO audit of your website before having any SEO work carried out. This allow you to see all the SEO work that needs undertaking, as well as allow you to set a budget and define a monthly cost.

Can duplicate content affect SEO?

What exactly is duplicate content? It is when two or more pieces of content are either identical or very similar. It is just like plagiarising someone else’s work. Although it is often is unavoidable, we need to make it is unique to your business.

Broadly, there are two types of duplicate content. Firstly, internal duplicate content is when one domain name has the same content repeated across different internal URLs. Externally duplicated content, on the other hand, is when the search engines find the same content on different domains.

Although Google states that there is no SEO penalty for duplicate content, it does confuse search engines. When challenged with identical content appearing on different domains, search engines are required to choose which version should rank higher. Even if you are the originator of the content and are fully optimised, your site may not rank above the duplicate content. Search engines seldom display multiple versions of the same content in search results. Therefore, should you have duplicate content on your website, or if your content has been duplicated elsewhere, it will effect your visibility and your engagement rates.

As a SEO agency, Falcon Digital will find any duplicate content on your site and suggest new ways of re-creating it so that it no longer counts as duplicated.

Why are backlinks vital for SEO?

A backlink is when someone links to your website via a different online platform or web page and there are several ways backlinks will improve your off-page SEO ranking. By being used as a sign of validity to search engines, they allow Google, for example, to discover new content when it revisits and re-scans websites. They can also increase your referral traffic.

If other websites that rank highly for relevant keywords can be linked to your website, this is akin to a vote of confidence to search engines that your content is both reliable and valuable. Search engine bots will re-crawl and scan webpages to determine that they are presenting the most up-to-date information to searchers. When scanning web pages that have links to other pages, it helps them find new content that may also be relevant and informative.

Referral traffic is vital and relates to number of people who enter your website via a backlink from a different website which then helps search engines determine how useful others have found the information on your website. With backlinks on pages with high traffic levels, the more likely your referral traffic will increase.

The greater the number of backlinks you have pointing to your website, the higher your site will rank in search engine results pages.

What should you expect from an SEO agency?

Working with an SEO agency such as Falcon Digital, your business will have access to a team of experts each with different skill sets that will help you to fully optimise your website. SEO encompasses many diverse aspects of digital marketing. For example, you may need a copywriter to help improve the content on your site and/or a web developer who will ensure the structure of your website is both strong and faultless.

A key area that you should expect from any legitimate SEO agency is a full SEO audit of your current website which will assist your chosen SEO agency to fully appreciate how well your website is already optimised and highlight alternative areas that can be improved.

Falcon Digital undertakes thorough research into both your site and your competitors. Competitor analysis allows us to devise strong strategies that will help you begin to rank higher than your competitors.

What does SEO stand for?

SEO stands for Search Engine Optimisation and is an online marketing strategy with the goal of improving the visibility of your website in search engine results pages, (SERPs). The higher your website ranks, the more organic traffic that will be driven to your website. The more traffic driven to your site, the greater the sales and leads for your business.

What is local SEO?

If you offer a service that is based in a specific geographical area, you need to optimise your business for local searches. Local SEO assists in promoting your business to customers that are local to where you are based. To appear in local search results, search engines will gather information about your business from various locations. Quality local content that you have created such as your social profiles and citations can all help improve your local SEO.

One of the first ways to improve your local SEO is by generating and optimising your Google My Business account. A Google My Business account allows you to set your location and, if correctly optimised, will help to boost your visibility and engagement levels. An optimised Google My Business account will encourage your customers to leave reviews, which in turn helps Google know that you are a legitimate business.

Further improvements to your local SEO can be made by creating a location page or section on your website. As you would expect, this should include your business address, and a Google map pinning your location embedded into it. Local SEO also includes making sure that your name, address and phone number is located in the HTML text of your website. Then, when your website is crawled, Google’s bots can gather this information for search results. Clearly, it is vital that you ensure your contact information is the same and consistent across all your platforms.

When does SEO start to take effect?

Getting your website to rank at the top of page 1 on Google is not immediate due to the many variables that go into effective SEO work. For example, creating quality, relevant content is an on-going process. Even the effects of tasks that can be completed relatively quickly such as re-sizing images to increase page speed can take a while to see. Your website is unique, so the SEO work it will need is also unique. Much may also depend on the budget you have to complete the SEO work.

Certain SEO ranking factors such as domain age and domain authority cannot be physically changed. Search engines are inclined to favour those websites that have existed for longer than newer websites as they are considered to be more reputable and provide reliable information to search queries.

With brand new websites, it can take up to six months for it to start ranking and increasing engagements. However, that only happens with on-going SEO work from a dedicated SEO agency such as Falcon. As you cannot fully optimise your website in one go, you cannot expect your website to rank highly straight away and the effect can take months, even years.

How are landing pages good for SEO?

Landing pages are utilised to specifically target keywords and phrases. The creation of landing pages that contain content rich with keywords relating to your business helps increase your search engine results page ranking. They aim to take people who click on them directly to a page with the information they are searching for. Fully optimised landing pages, where your keywords are mentioned enough, are a great way of getting web pages to organically rank higher.

The greater the number of landing pages you have that are fully optimised with relevant keywords, the greater the organic traffic driven to your site from search engine results pages. Each landing page should have a different keyword/phrase which opens your website to more avenues and search terms.

Another ranking factor for websites is the number of positive engagements and visitors the site enjoys. If your website starts to have more people visiting because you have created more landing pages, search engines will interpret your site as containing relevant and knowledgeable information and will raise your website’s rank.

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     Excellent  
     Based on 24 reviews 
    
 
 
   
 
 
        
   Andrew North 
 2023-11-30
 
 
 Trustindex verifies that the original source of the review is Google. Falcon is an amazing company to work with. They understood our needs straight away and delivered an excellent website. We benefited from the charity scheme. It's great, and it demonstrates the ethos of Falcon.
  
 
       
   Rosie O’Neill 
 2023-11-13
 
 
 Trustindex verifies that the original source of the review is Google. A massive massive thank you to Charlie and the team from everyone at The Meadowside Charity!!! We really appreciate you doing a full overhaul and providing us with a wonderful new website!!! Thank you so much!❤️⭐️ would 100% recommend
  
 
       
   Maureen Frost 
 2023-09-07
 
 
 Trustindex verifies that the original source of the review is Google. I have been working with the team at Falcon Digital on the ongoing development of the Devon Women in Business website.  Charlie has developed a great site, finding ways to overcome obstacles to ensure that all of our directory, membership and event booking functions are working smoothly.  If you need a new website or your existing one is in need of a revamp then give Falcon Digital a try
  
 
       
   Anton Perrins 
 2023-08-09
 
 
 Trustindex verifies that the original source of the review is Google. Charlie and his team are a great bunch, previous web guys were a disaster and Charlie and his team did everything they could to sort out the mess of a website I was built.

There has been a few ups and downs but to be honest that’s mainly on my part as we had such a bad experience with the last guy, but charlie stuck with us even though I have given him some headaches. He has done a great job and continues to maintain our site.
  
 
       
   Joseph 
 2023-05-24
 
 
 Trustindex verifies that the original source of the review is Google. We didn't envisage a new website would make such a difference. Thanks to Charlie and his team our footfall has quadrupled to the point that we have had to hire extra staff to cover the increase in sales. the impact on our support side has also expanded with more Businesses onboarding. Only headache is that we will have to plan more recruitment interviews going forward.
  
 
       
   Sabrina 
 2023-05-24
 
 
 Trustindex verifies that the original source of the review is Google. Huge thanks to the guys at Falcon Digital for re-designing a website for us and sorting out our SEO! The whole page looks incredible and we have had some amazing feedback from our clients on it. The support and help we have had from Charlie and Evi has been amazing. Could not reccomend them enough!!
  
 
       
   Louise and Maureen. 
 2023-04-05
 
 
 Trustindex verifies that the original source of the review is Google. Falcon Digital are Platinum Sponsors of Devon Women in Business and developed our website from scratch. We're delighted with the results and enjoy working with Charlie and the team. Highly recommended.
  
 
       
   Adam Wiles 
 2023-03-29
 
 
 Trustindex verifies that the original source of the review is Google. Knowledgable and friendly team who approached us with an amazing website re-design. Very professional work and approachable.
Pleasantly surprised to also see how affordable they are. Will certainly be the company we use for all web design and advertising going forwards!