The Role:
As an SEO expert, your role will involve enhancing a website to boost both traffic and user engagement. You will begin with a comprehensive evaluation of the website’s current SEO status, followed by the development of a strategic content plan aimed at delivering a seamless user experience and relevant content that addresses user inquiries. The ultimate goal is to drive lead generation, attract clients, and foster profit growth for your organization or client. In alignment with industry best practices and the dynamic nature of search engine algorithms, you will employ a range of SEO methodologies and tools, including thorough keyword research and analysis, to elevate search engine rankings and increase visitor traffic to your clients’ websites. Through ongoing monitoring and performance analysis, you will assess the effectiveness of various SEO initiatives. This information will be invaluable in reporting results to your client and refining marketing strategies for future campaigns. In this capacity, you may also be referred to as an SEO analyst, digital marketing strategist, content marketing specialist, social media coordinator, or digital marketing manager.

Desired Skills:

– WordPress
– cPanel management
– Google suite of products
– Knowledge of Divi
– Technical
– On-page
– Off-page
– E-commerce
– Content
– Mobile

As an SEO specialist, you’ll need to:

• have an understanding of HTML, CSS, and JavaScript
• understand a company’s online presence and current marketing performance
• create and implement a content strategy that will maximise brand visibility, by increasing organic and paid search traffic to a website and encouraging users to engage and take positive action
• carry out keyword research and analysis to identify valuable search terms and trends relating to your client or employer’s business
• employ, monitor and maintain keyword strategies (based on keyword research findings) to ensure optimal content ranking
• collaborate with any social and content colleagues/teams over content optimisation – drawing on user intent research to inform content strategies and to develop appropriate content
• carry out a range of SEO activities to improve a website’s performance, in accordance with the content strategy – using tools and optimisation methods, such as Google Analytics, web analytics, strategic marketing, and search engine marketing (SEM), to improve organic search traffic and through paid advertising and utilising both organic and paid marketing methods
• conduct competitor analysis and monitor competitors’ SEO strategies to identify ways to improve your clients’ position in the marketplace
• continually monitor and refine SEO performance strategies
• look at KPIs (key performance indicators) such as organic traffic, search engine results page (SERP) rankings, brand vs non-brand keyword clicks and SEO leads – and present findings in a clear and relatable way
• conduct technical and on-page audits, checking for necessary URL structure changes, fixing broken links, correcting heading hierarchies, adding missing metadata, etc.
• write original content for webpages – tailored for the target audience
• provide SEO advice and support to clients, signposting or actioning as necessary
• employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
• develop and integrate content marketing strategies
• monitor search engine algorithms to keep up to date with changes.

Salary:
Junior Role: £20,000-24,000 (OTE: £30,000)

Senior Role: £26,000-30,000 (OTE: £36,000)

Please apply by emailing us at [email protected]

This is a part-time role, perfect for new mothers or those looking for a more fluid lifestyle.

The Role:
As an SEO expert, your role will involve enhancing a website to boost both traffic and user engagement. You will begin with a comprehensive evaluation of the website’s current SEO status, followed by the development of a strategic content plan aimed at delivering a seamless user experience and relevant content that addresses user inquiries. The ultimate goal is to drive lead generation, attract clients, and foster profit growth for your organization or client. In alignment with industry best practices and the dynamic nature of search engine algorithms, you will employ a range of SEO methodologies and tools, including thorough keyword research and analysis, to elevate search engine rankings and increase visitor traffic to your clients’ websites. Through ongoing monitoring and performance analysis, you will assess the effectiveness of various SEO initiatives. This information will be invaluable in reporting results to your client and refining marketing strategies for future campaigns. In this capacity, you may also be referred to as an SEO analyst, digital marketing strategist, content marketing specialist, social media coordinator, or digital marketing manager.

Desired Skills:

– WordPress
– cPanel management
– Google suite of products
– Knowledge of Divi
– Technical
– On-page
– Off-page
– E-commerce
– Content
– Mobile

As an SEO specialist, you’ll need to:

• have an understanding of HTML, CSS, and JavaScript
• understand a company’s online presence and current marketing performance
• create and implement a content strategy that will maximise brand visibility, by increasing organic and paid search traffic to a website and encouraging users to engage and take positive action
• carry out keyword research and analysis to identify valuable search terms and trends relating to your client or employer’s business
• employ, monitor and maintain keyword strategies (based on keyword research findings) to ensure optimal content ranking
• collaborate with any social and content colleagues/teams over content optimisation – drawing on user intent research to inform content strategies and to develop appropriate content
• carry out a range of SEO activities to improve a website’s performance, in accordance with the content strategy – using tools and optimisation methods, such as Google Analytics, web analytics, strategic marketing, and search engine marketing (SEM), to improve organic search traffic and through paid advertising and utilising both organic and paid marketing methods
• conduct competitor analysis and monitor competitors’ SEO strategies to identify ways to improve your clients’ position in the marketplace
• continually monitor and refine SEO performance strategies
• look at KPIs (key performance indicators) such as organic traffic, search engine results page (SERP) rankings, brand vs non-brand keyword clicks and SEO leads – and present findings in a clear and relatable way
• conduct technical and on-page audits, checking for necessary URL structure changes, fixing broken links, correcting heading hierarchies, adding missing metadata, etc.
• write original content for webpages – tailored for the target audience
• provide SEO advice and support to clients, signposting or actioning as necessary
• employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
• develop and integrate content marketing strategies
• monitor search engine algorithms to keep up to date with changes.

Salary:
Junior Role: £14 per hour
Senior Role: £16-18 per hour
On top earnings available also.

Please apply by emailing us at [email protected]

Looking for an exciting career in the ever-changing digital content world? Then you have found the right job for you! Falcon Digital is offering an elusive apprenticeship for the right minded, technology and digital marketing driven individual. We will train you in all things digital marketing, website development, portal management, digital marketing and most importantly, Search Engine Optimisation

Apprenticeship: ‘Digital Marketing’

Apprenticeship Level: 3

Wage: £6.40 / hour

Hours: 35 (9-5 Mon – Fri / 1 day in college – Exeter)

Location: Newton Abbot Head Office. Exeter College for college days.

Vacancy Closing: Actively Hiring

Possible start date: October 1st

List of duties: 

Main duties:

– website design

– website client support

– client SEO

– website support

– client management

Not exhaustive, other duties you will undertake:

• Client relationship management
• Accounts
• Develop proposals for prospective clients
• Develop digital marketing campaigns and pitch to clients
• Manage your own client list
• Manage SEO contracts
• Apply on-page and off-page SEO to clients’ websites
• Manage social media channels
• Develop your own social media management style and assets
• Manage client assets and files effectively
• Update client websites
• Design and build client websites
• Install forms, software etc on client sites
• Deliver support for clients in need
• Write up and develop Falcon Digital systems for progression of you and your future teams
• Monitor analytical data and adapt client strategies to said data
• Help develop a new company and forge your own future
• Learn
• Develop
• Grow

Skills required:

• Office suite of products (excel etc)
• One Drive
• Emailing
• Communication skills both verbal and written
• Website development (WordPress) or digital marketing skills are preferable but not essential

Personal Qualities:

• Positive mental attitude
• Growth mindset
• Drive to do better
• Great communicator
• People person
• Dedicated
• Open
• Authentic

Please apply by emailing us at [email protected]

Job Description

After a period of rapid expansion, Falcon Digital – a new up and coming digital agency in the Southwest of England, is looking to grow and nurture our future team. We currently looking to hire a Web Developer Apprentice.

Your growth and development will be fostered, as we provide ample opportunities for you to improve your coding skills through on-the-job experience and your college coursework. Working in a dynamic industry environment, you will be guided and mentored by a seasoned developer, who will assist you with both projects and daily tasks, thus enabling you to apply your knowledge from the outset.

As you work on real-world applications, you will aid in all stages of the software development lifecycle, from ideation and analysis to requirements gathering, implementation, testing, deployment, and maintenance.

As part of our Web Development team, you’ll have the opportunity to create solutions that improve our client’s websites. This could be anything from bug fixes to new features and tests. Plus, you’ll get to help with supporting materials like documentation, issue reports, and customer support.

Apprenticeship: ‘Software Developer‘

Apprenticeship Level: 4

Wage: £6.40 / hour

Hours: 35 (9-5 Mon – Fri / 1 day in college – Exeter)

Location: Newton Abbot Head Office. Exeter College for college days.

Vacancy Closing: Actively Hiring

Possible start date: Actively Hiring

List of duties: 

• Assisting the web development team with building new websites.
• Support user questions and issues, providing first line of communication to address and resolve concerns.
• WordPress plugin management.
• General WordPress maintenance.
• Domain name management.
• SSL (Secure Socket Layer) Management.
• Google Analytics, Google Tag Manager and Google Search Console Management.
• Google My Business and Citation Management.
• Server administration and maintenance.
• Assist end-users with technical usage of the systems, integrations or new options.
• Manage APIs with external applications for CRM, Marketing Automation, Webchat, Reporting, etc.
• Create users, set permissions, and document process changes and new development.
• Assist with any ad-hoc duties as and when required. This may include sourcing content for projects (including text, images, and video), adding content to websites.

Skills required:

• Office suite of products (excel etc)
• One Drive
• Emailing
• Communication skills both verbal and written
• Website development (WordPress) skills are preferrable but not essential

Qualifications Required

The successful candidate will ideally have a Grade C/4 in GCSE English or Maths (or equivalent) or willingness to work towards this.

Personal Qualities:

• Initiative
• Positive mental attitude
• Growth mindset
• Drive to do better
• Great communicator
• People person
• Dedicated
• Open
• Authentic

Please apply by emailing us at [email protected]