At Falcon Digital, we’re not just an SEO agency; we’re dedicated allies in boosting your Exeter-based business’s online presence. Our talented team—comprising SEO specialists, copywriters, developers, and creative content creators—focuses on providing customised SEO solutions that meet your specific needs.

Our mission is to improve your website’s visibility and performance, helping you climb the rankings and achieve greater online success. In today’s digital world, standing out is essential, and effective SEO is key to achieving that. It’s about making sure your website not only attracts attention but also flourishes in a constantly changing search engine landscape.

Our experienced SEO professionals, equipped with extensive knowledge of search algorithms, are ready to turn your online presence into a significant advantage for your business. Whether you’re a budding startup looking to make your mark or a well-established brand seeking to dominate search engine results, Falcon Digital is here for you.

We adopt a strategic, data-driven methodology for every project, utilising advanced tools and a steadfast commitment to your success. Let’s embark on this journey together and ensure your website gets the attention it deserves. Your path to digital success begins now!

Achieving Success with Customised SEO Campaigns at Falcon Digital

At Falcon Digital, we recognise that each client has their own set of challenges and unique objectives in the realm of SEO. Our focus is on collaborating closely with each client to pinpoint their individual needs and aspirations, allowing us to craft a tailored SEO strategy that drives results. We customise every SEO campaign to align with our clients’ goals, ensuring we maximise their return on investment.

By refining website content and enhancing site structure, we build websites that perform well in search engine results, attracting more engaged visitors. We’re committed to staying ahead of the curve, continually adopting the latest industry best practices to amplify your marketing efforts. With our expertise in technical SEO, content creation, outreach, and link building, we can enhance your online presence and connect you with your target audience effectively.

Improve Your Online Presence with Falcon Digital Local SEO Services, Helping Exeter Businesses Succeed Online

Local SEO Services in Devon

SEO stands for “search engine optimisation.” Essentially, it involves enhancing your website’s visibility on search engines like Google and Bing when users look for products or services related to your business. The greater the visibility of your site in search results, the higher the chances of attracting potential customers.

Numerous elements can influence a website’s SEO, commonly referred to as “ranking factors.” These factors play a crucial role in determining how a site is positioned in search results. Search engines aim to provide users with trustworthy and accurate information, which is why they share guidelines on what they prioritise when ranking websites.

Some of the key ranking factors that search engines consider include website speed and security, the quality of the content, user experience, and both the number and quality of backlinks pointing to the website.

At Falcon Digital, we offer comprehensive SEO audits to pinpoint any issues, poor practices, or harmful backlinks that could be hindering your current search engine rankings.

Our audit process thoroughly examines every aspect of your site that could impact your organic search performance. This helps you identify areas for improvement and implement necessary changes to boost your rankings.

Our team of professionals conducts a detailed, complimentary SEO audit to uncover any existing or potential challenges that may affect your website’s ranking. We also provide actionable recommendations to help you address any identified SEO concerns. For over ten years, Falcon Digital has been delivering specialised Local SEO Services to clients.

We take a customised and strategic approach to each project, ensuring that our clients’ business goals align with their digital and eCommerce aspirations. With extensive experience and expertise in the field, we are confident in our ability to achieve results that go beyond expectations.

If you are in need for SEO, please contact our team.

Why do you need an SEO agency?

Consistently reviewing and refreshing your technical SEO, content strategies, and backlinking practices is essential to keep them in sync with your business objectives. While SEO can be complex and demanding, it also offers significant rewards.

Changes in search engine algorithms can have a big impact on your results. Partnering with a skilled SEO agency in Newton Abbot, such as Falcon Digital, can help you navigate these challenges, safeguarding your rankings and maintaining a steady flow of organic traffic and conversions to your site.

Technical SEO

Technical SEO is an important part of your search engine strategy and is something we specialise in at Falcon Digital. Having a technically sound website with lightning-fast speeds is a key foundation to SEO.

Discovery Phase

The first step is to assess your SEO needs and develop a strategy that aligns with your business goals. Once we have done this, we can start optimising your website and content.

Content Marketing Phase

Creating quality, engaging content is essential to successful SEO. Our team of experienced SEO specialists and content writers can help you produce content that not only engages your audience, but is also optimised for search engines.

Organic Tuning Phase

Once we have completed the previous SEO phases, we then look to optimise your organic results by conducting extensive keyword research, backlinking and on-page optimisations. With time, your website and keywords will begin to rank organically.

NATIONAL AND LOCAL SEO SERVICES

At Falcon Digital, we specialise in both National and Local SEO services. Our National SEO focuses on optimising your website for keywords that resonate across the UK, ensuring you rank prominently in search results.

Conversely, our Local SEO strategy hones in on attracting potential customers within specific geographical locations. We believe that a balanced approach, leveraging both national and local SEO, is the key to achieving success.

National SEO enhances your brand’s credibility and showcases your expertise, while Local SEO brings in new clients right from your community.

Our commitment is to create a user-friendly website, develop engaging content that targets both national and local SEO keywords relevant to the local area and the broader UK market, establish high-quality backlinks to boost your Google authority, and resolve any technical SEO issues you may have.

While National SEO helps elevate your site’s overall domain authority, if you’re looking to connect with customers nearby, Local SEO is essential.

We’ll make sure your business ranks well in your chosen local areas by focusing on relevant local keywords that build trust and recognition. Plus, we’ll ensure that all your citations are accurate and consistent, enhancing your local presence.

FREE SEO AUDIT

To evaluate your SEO effectiveness and pinpoint any factors that might be hindering it, Falcon Digital will initiate a thorough SEO audit. This process entails a detailed examination of your current website and its performance to uncover opportunities for enhancement. Search engines analyze websites, or “crawl” them, to grasp their content and determine appropriate rankings in search results.

Optimizing a website for search engines means ensuring that your pages cater to what users are looking for—this includes effectively utilizing key search terms and addressing broken links—to elevate your chances of ranking higher in search results. Our team will generate a comprehensive report that highlights what’s functioning well, areas needing attention, and actionable recommendations for optimizing your site in line with Google’s Webmaster Guidelines.

The Falcon Digital team is well-versed in the evolving world of SEO, constantly adapting our strategies to stay current. Even minor shifts in trends can significantly affect your site’s performance, so we ensure that every element of your site is fine-tuned for optimal results. A thorough audit from Falcon Digital delivers an in-depth analysis of both visible and hidden technical aspects and crawl data on your website, all presented in a clear and accessible format. This empowers you to recognize potential areas for enhancement, ensuring your site is primed for success in search engine rankings.

The SEO audit will assist you and your team in spotting areas that require improvement and implementing the necessary adjustments. Depending on the extent of your project, our designers and developers can kickstart the creation of a new site from scratch, leveraging insights gained from the audit.

Falcon Digital SEO Audit

URL Structure
Index Coverage Status
404 Errors
Broken, New and Lost Back Links
HTML Sitemaps
XML Sitemaps
Schema Mark-up
Structured Data
Mobile Optimisation
Page Speed & Performance
Bounce Rate
User Journeys
Exit Pages
Goals & Conversions
Keyword Research
Content & Media Serving

Duplicate Content
Landing Pages
Page Level Analysis
Domain Authority
Domain Age
Broken Backlinks
New Backlinks
Lost Backlinks
Social Media Analysis
Citation Analysis
Google Analytics
Google Search Console
Google Tag Manager
Google Algorithm Updates
Mata Titles
Meta Descriptions

Our thorough keyword analysis will help you gain increased leads and conversions through effective targeting of the correct audience that engages with you most.

Why do you need Falcon Digital’s SEO experience?

Research and Discovery

We endeavour to know everything about your company to enable us to deliver a perfect web solution that meets and exceeds your unique business goals at the start of your journey with us.

We will complete an in depth audit of your current ranking, your desired audience and the competitive landscape.

Expert Technical SEO

Having created a bespoke site for you, we embed search engine optimisation into the very fabric of the site. Technical SEO of this sort deals with how well and how efficiently search engines index your website.

Our breadth of experience and technical skill in this area ensures your site always reflects best practice.

Organic Results and Genuine Customers

Of equal importance is on-going fine-tuning of your site’s SEO to drive more organic search results, better search engine rankings and more genuine customers and clients looking for your products and services.

Naturally, as Falcon Digital is a full service digital agency, we will work alongside you and your team to create the ideal marketing strategy whilst constantly aiming to perfect your essential organic SEO.

Content Marketing and Third Party Influencers

As an SEO agency, Falcon Digital have a team of in-house marketing professionals dedicated to planning, sourcing and executing great content across multiple platforms.

We will work with you to create captivating and shareable content and to deliver premium SEO performance.

FAQs

What does an SEO agency do?

Falcon Digital’s team of highly skilled SEO experts help businesses increase their ranking in search engine results pages. We will work with you and advise you on the best ways to increase your ranking and fully optimise your website.

Our team members are skilled in different areas of search engine optimisation. This allows us to create an in-depth and thorough strategy to make sure your website is fully optimised. A great SEO agency will take the appropriate steps to help grow your business and keep you informed of how the changes have improved your site. Aspects of SEO that any good SEO agency should do include:

A full SEO audit
Backlink analysis
Content optimisation
Technical SEO
Adding important structured data
Rendering optimisation

As an SEO agency, Falcon Digital will work with you on all aspects of both on and off page SEO for your website and help to increase your search engine ranking in an organic way.

What should you ask your SEO agency?

Knowing what to ask your SEO agency is a vital first step in choosing whom to work with. Some important questions that you should consider are:

How can your SEO services help our business grow and succeed?
What is your method for undertaking SEO tasks?
What tools are you using to perform different SEO activities?
Can you supply case studies of how you have helped other companies increase their ranking?
Can you provide us with any reports and if so, how frequently?
What information or level of access will you need from my business?
Will I need to sign a contract?

What are the likely costs of SEO?

As costs for SEO work vary depending on what SEO work your website needs, there is no definitive answer. Every website is different and needs different SEO work, so the price very much depends on how well optimised your website is currently. A new website will be likely to need more SEO work than an older, more established one. Every SEO agency will quote differing prices and whilst some SEO agencies offer set SEO packages with fixed monthly costs, this does not work for all companies.

For example, you may not need all the services that you will be paying for. For that reason, Falcon Digital recommends undertaking an SEO audit of your website before having any SEO work carried out. This allow you to see all the SEO work that needs undertaking, as well as allow you to set a budget and define a monthly cost.

Can duplicate content affect SEO?

What exactly is duplicate content? It is when two or more pieces of content are either identical or very similar. It is just like plagiarising someone else’s work. Although it is often is unavoidable, we need to make it is unique to your business.

Broadly, there are two types of duplicate content. Firstly, internal duplicate content is when one domain name has the same content repeated across different internal URLs. Externally duplicated content, on the other hand, is when the search engines find the same content on different domains.

Although Google states that there is no SEO penalty for duplicate content, it does confuse search engines. When challenged with identical content appearing on different domains, search engines are required to choose which version should rank higher. Even if you are the originator of the content and are fully optimised, your site may not rank above the duplicate content. Search engines seldom display multiple versions of the same content in search results. Therefore, should you have duplicate content on your website, or if your content has been duplicated elsewhere, it will effect your visibility and your engagement rates.

As a SEO agency, Falcon Digital will find any duplicate content on your site and suggest new ways of re-creating it so that it no longer counts as duplicated.

Why are backlinks vital for SEO?

A backlink is when someone links to your website via a different online platform or web page and there are several ways backlinks will improve your off-page SEO ranking. By being used as a sign of validity to search engines, they allow Google, for example, to discover new content when it revisits and re-scans websites. They can also increase your referral traffic.

If other websites that rank highly for relevant keywords can be linked to your website, this is akin to a vote of confidence to search engines that your content is both reliable and valuable. Search engine bots will re-crawl and scan webpages to determine that they are presenting the most up-to-date information to searchers. When scanning web pages that have links to other pages, it helps them find new content that may also be relevant and informative.

Referral traffic is vital and relates to number of people who enter your website via a backlink from a different website which then helps search engines determine how useful others have found the information on your website. With backlinks on pages with high traffic levels, the more likely your referral traffic will increase.

The greater the number of backlinks you have pointing to your website, the higher your site will rank in search engine results pages.

What should you expect from an SEO agency?

Working with an SEO agency such as Falcon Digital, your business will have access to a team of experts each with different skill sets that will help you to fully optimise your website. SEO encompasses many diverse aspects of digital marketing. For example, you may need a copywriter to help improve the content on your site and/or a web developer who will ensure the structure of your website is both strong and faultless.

A key area that you should expect from any legitimate SEO agency is a full SEO audit of your current website which will assist your chosen SEO agency to fully appreciate how well your website is already optimised and highlight alternative areas that can be improved.

Falcon Digital undertakes thorough research into both your site and your competitors. Competitor analysis allows us to devise strong strategies that will help you begin to rank higher than your competitors.

What does SEO stand for?

SEO stands for Search Engine Optimisation and is an online marketing strategy with the goal of improving the visibility of your website in search engine results pages, (SERPs). The higher your website ranks, the more organic traffic that will be driven to your website. The more traffic driven to your site, the greater the sales and leads for your business.

What is local SEO?

If you offer a service that is based in a specific geographical area, you need to optimise your business for local searches. Local SEO assists in promoting your business to customers that are local to where you are based. To appear in local search results, search engines will gather information about your business from various locations. Quality local content that you have created such as your social profiles and citations can all help improve your local SEO.

One of the first ways to improve your local SEO is by generating and optimising your Google My Business account. A Google My Business account allows you to set your location and, if correctly optimised, will help to boost your visibility and engagement levels. An optimised Google My Business account will encourage your customers to leave reviews, which in turn helps Google know that you are a legitimate business.

Further improvements to your local SEO can be made by creating a location page or section on your website. As you would expect, this should include your business address, and a Google map pinning your location embedded into it. Local SEO also includes making sure that your name, address and phone number is located in the HTML text of your website. Then, when your website is crawled, Google’s bots can gather this information for search results. Clearly, it is vital that you ensure your contact information is the same and consistent across all your platforms.

When does SEO start to take effect?

Getting your website to rank at the top of page 1 on Google is not immediate due to the many variables that go into effective SEO work. For example, creating quality, relevant content is an on-going process. Even the effects of tasks that can be completed relatively quickly such as re-sizing images to increase page speed can take a while to see. Your website is unique, so the SEO work it will need is also unique. Much may also depend on the budget you have to complete the SEO work.

Certain SEO ranking factors such as domain age and domain authority cannot be physically changed. Search engines are inclined to favour those websites that have existed for longer than newer websites as they are considered to be more reputable and provide reliable information to search queries.

With brand new websites, it can take up to six months for it to start ranking and increasing engagements. However, that only happens with on-going SEO work from a dedicated SEO agency such as Falcon. As you cannot fully optimise your website in one go, you cannot expect your website to rank highly straight away and the effect can take months, even years.

How are landing pages good for SEO?

Landing pages are utilised to specifically target keywords and phrases. The creation of landing pages that contain content rich with keywords relating to your business helps increase your search engine results page ranking. They aim to take people who click on them directly to a page with the information they are searching for. Fully optimised landing pages, where your keywords are mentioned enough, are a great way of getting web pages to organically rank higher.

The greater the number of landing pages you have that are fully optimised with relevant keywords, the greater the organic traffic driven to your site from search engine results pages. Each landing page should have a different keyword/phrase which opens your website to more avenues and search terms.

Another ranking factor for websites is the number of positive engagements and visitors the site enjoys. If your website starts to have more people visiting because you have created more landing pages, search engines will interpret your site as containing relevant and knowledgeable information and will raise your website’s rank.

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     Excellent  
     Based on 24 reviews 
    
 
 
   
 
 
        
   Andrew North 
 2023-11-30
 
 
 Trustindex verifies that the original source of the review is Google. Falcon is an amazing company to work with. They understood our needs straight away and delivered an excellent website. We benefited from the charity scheme. It's great, and it demonstrates the ethos of Falcon.
  
 
       
   Rosie O’Neill 
 2023-11-13
 
 
 Trustindex verifies that the original source of the review is Google. A massive massive thank you to Charlie and the team from everyone at The Meadowside Charity!!! We really appreciate you doing a full overhaul and providing us with a wonderful new website!!! Thank you so much!❤️⭐️ would 100% recommend
  
 
       
   Maureen Frost 
 2023-09-07
 
 
 Trustindex verifies that the original source of the review is Google. I have been working with the team at Falcon Digital on the ongoing development of the Devon Women in Business website.  Charlie has developed a great site, finding ways to overcome obstacles to ensure that all of our directory, membership and event booking functions are working smoothly.  If you need a new website or your existing one is in need of a revamp then give Falcon Digital a try
  
 
       
   Anton Perrins 
 2023-08-09
 
 
 Trustindex verifies that the original source of the review is Google. Charlie and his team are a great bunch, previous web guys were a disaster and Charlie and his team did everything they could to sort out the mess of a website I was built.

There has been a few ups and downs but to be honest that’s mainly on my part as we had such a bad experience with the last guy, but charlie stuck with us even though I have given him some headaches. He has done a great job and continues to maintain our site.
  
 
       
   Joseph 
 2023-05-24
 
 
 Trustindex verifies that the original source of the review is Google. We didn't envisage a new website would make such a difference. Thanks to Charlie and his team our footfall has quadrupled to the point that we have had to hire extra staff to cover the increase in sales. the impact on our support side has also expanded with more Businesses onboarding. Only headache is that we will have to plan more recruitment interviews going forward.
  
 
       
   Sabrina 
 2023-05-24
 
 
 Trustindex verifies that the original source of the review is Google. Huge thanks to the guys at Falcon Digital for re-designing a website for us and sorting out our SEO! The whole page looks incredible and we have had some amazing feedback from our clients on it. The support and help we have had from Charlie and Evi has been amazing. Could not reccomend them enough!!
  
 
       
   Louise and Maureen. 
 2023-04-05
 
 
 Trustindex verifies that the original source of the review is Google. Falcon Digital are Platinum Sponsors of Devon Women in Business and developed our website from scratch. We're delighted with the results and enjoy working with Charlie and the team. Highly recommended.
  
 
       
   Adam Wiles 
 2023-03-29
 
 
 Trustindex verifies that the original source of the review is Google. Knowledgable and friendly team who approached us with an amazing website re-design. Very professional work and approachable.
Pleasantly surprised to also see how affordable they are. Will certainly be the company we use for all web design and advertising going forwards!