When is the best time to post on Instagram in 2024? 

Determining the optimal moment to share content on Instagram has sparked intense discussions across various social media platforms. The quest to identify the ideal time for maximum engagement has become an intriguing topic of conversation. 

Spoiler alert: The results may surprise you. 

Does posting time on Instagram really matter? 

The short answer is yes, but there are other factors at play too. 

Optimising the timing of your Instagram posts greatly enhances the chances of your followers coming across and engaging with your content. The reason behind this lies in the fact that your online community is actively scrolling through their feeds during this time, making them more inclined to interact by leaving comments, saving, liking, or sharing your posts.

Moreover, engagement plays a pivotal role in Instagram’s algorithm. The more interaction your post garners, the higher the likelihood of it being showcased to a wider audience of users. However, it is important to note that consistency and the creation of captivating content are equally vital. Even if you manage to identify the perfect posting time, it will not have a substantial impact if your posts fail to resonate with your audience. 

The Best Time to Post Reels on Instagram in 2024 

It is widely acknowledged that sharing Instagram reels can significantly enhance user interaction in 2024. Furthermore, based on a comprehensive analysis of more than 1 million reels worldwide, it has been determined that the optimal timing for posting Instagram reels is at 4 AM, taking into account local time across various time zones.

Interestingly, Thursday has emerged as the most favourable day for publishing Instagram eels. This observation suggests that posting earlier can potentially reduce competition, allowing access to a higher number of users who are actively scrolling through the Reels feed. 

The Best Day to Post on Instagram 

Thursday is the optimal day to share content on Instagram, as it garners the highest average engagement. To maximise interaction with your audience, adopting an “early bird, early post” strategy proves effective. By seizing the opportunity to be one of the first to share content each week, you significantly increase the visibility of your posts. 

Here are the best times to post on Instagram every day of the week: 

The Best Time to Post on Instagram on Monday 

4 a.m. on Monday is the optimal time to share content on Instagram. It seems that users are particularly active during this time, possibly due to the excitement of a fresh work week. Surprisingly, this trend of high engagement persists consistently from Monday through Sunday. 

The Best Time to Post on Instagram on Tuesday 

One of the optimal moments to share content on Instagram falls on Tuesday at the early hour of 5 a.m. As dawn breaks, numerous individuals tend to arise promptly on the first day of the week, but interestingly, it requires an additional sixty minutes for the pace to pick up on Tuesdays. 

The Best Time to Post on Instagram on Wednesday 

The optimal moment to share content on Instagram on Wednesdays is at the crack of dawn, precisely at 5 o’clock in the morning. Furthermore, during this midweek day, engagement remains consistently high from the early hours of 2 a.m. until 7 a.m. 

The Best Time to Post on Instagram on Thursday 

Thursday’s prime time for Instagram activity falls at the stroke of 4 in the morning, closely trailed by the following hour of 6 a.m., which also boasts substantial engagement rates. 

The Best Time to Post on Instagram on Friday 

The optimal timing for Instagram posts on Fridays would be around 4 a.m., as it tends to generate the highest level of engagement. However, it is worth noting that even after 4 a.m., user interaction remains steady until around 7 a.m. 

The Best Time to Post on Instagram on Saturday 

4 a.m. on Saturday is the optimal hour for Instagram posting. Surprisingly, Saturday witnessed a notable decrease in user interaction compared to other days of the week. This phenomenon may indicate that individuals are embracing their offline activities and fully immersing themselves in the joy of the weekend, hence diverting their attention from online platforms. 

The Best Time to Post on Instagram on Sunday 

Optimal timing for Instagram posts on Sundays is at 5 a.m. It’s intriguing how, despite the Sunday scariness phenomenon, engagement levels on this day surpass those on Saturdays. Interestingly, from 1 to 6 a.m., engagement remains steady before gradually declining throughout the day, only to spike again at 9 p.m. 

How to Find Your Unique Best Time to Post on Instagram 

While it is still beneficial to post when your audience is most active, it is crucial to prioritise the creation of engaging content first. Once you have captivating content, you can optimise by posting at the most opportune time.

Determining the best posting time for Facebook and Instagram can vary for each individual or business, but the Insights section in Business Suite simplifies this process. By exploring the Audience tab in Insights, you can gain insight into the location of your Facebook and Instagram followers, as well as their respective time zones.

Additionally, if you have been consistently posting content, the Content tab in Insights can help you identify patterns. For instance, your Facebook posts may receive higher levels of engagement after 17:00, or your Instagram stories might garner more views on weekends. By leveraging these insights, you can strategically schedule your content to align with the periods when your audience is most active and likely to interact. 

Start posting on Instagram at the best time, every time. 

Instagram has proven to be an exceptional platform for businesses and creators to successfully fulfil their marketing objectives. However, as we look ahead to 2024, merely sharing content sporadically will no longer suffice.

To truly maximise your impact, it is essential to tap into the power of strategic scheduling and identify the optimal time to post on Instagram. By doing so, you can significantly enhance engagement levels, attract a fresh stream of followers, and even direct valuable traffic towards your endeavours.