Falcon Digital designed and developed a completely new digital presence for Dartmoor Whisky Distillery, one of Devon’s leading independent whisky producers and home to an award-winning range of English single malt whiskies.
The project focused on transforming the website from a traditional online shop into a premium, conversion-led eCommerce platform that properly reflects the quality, heritage and growing national profile of the Dartmoor Whisky brand.
Built using WordPress and WooCommerce, the new website combines a high-end visual experience with a powerful eCommerce system capable of managing the distillery’s growing range of whiskies, limited releases, gifts, experiences and collectors’ products.
The customer journey was completely redesigned, with greater emphasis placed on product discovery, brand storytelling and conversion. Dedicated areas were developed for the distillery’s core whisky expressions, collectors’ releases, whisky tasting experiences, cask ownership, events, stockists and the story behind the distillery.
Advanced marketing technology was integrated directly into the platform, including Klaviyo for customer communications, email marketing and eCommerce automation. Age verification gateways were also implemented throughout the customer journey to support the legal and responsible sale of alcohol online.
The finished platform gives Dartmoor Whisky Distillery a significantly stronger foundation for future growth, allowing the business to promote its award-winning products, build its customer database, launch targeted marketing campaigns and convert more website visitors into customers.
Following its 2026 World Whiskies Awards success, including Dartmoor Whisky Sherry Cask being named Best English Single Cask Single Malt, the website also provides the distillery with a premium digital platform capable of showcasing the brand on a national and international level.