Mobile first website design is important for successful customer engagement. In this modern age mobile phones are at the forefront of the digital revolution that has taken place over the last decade. Approximately 54% of overall web traffic comes from mobile devices, making mobile first website design a priority for all businesses with a website.  

Global Mobile phone website traffic share from 2012-2022

The Importance of Mobile First Website Design

Mobile technology is always developing with ever-enhancing website speeds, high-quality video streaming capability and advanced wireless connectivity – it has changed how we share on the internet and even the way we manage our daily lives. In fact, Sony has stated they believe that by 2024 mobile will make the need for a DLSR camera obsolete. Proving that mobile technological advances can impact any industry. 

Given that the majority of web searches are now performed by mobile users, it is imperative to ensure that your website is mobile friendly and user friendly. Designing a website with a mobile first approach streamlines the entire process of creating optimal user experiences by focusing on prioritising and optimising crucial features specifically for mobile users.

4 Reasons Why Mobile First Website Design is Important? 

1. Improved user experience with UX design  

Mobile device trends create both challenges and opportunities for UX web designers! Here at Falcon UX is one of our key focuses. User experience is the core of mobile first website design!

UX designers tailor experiences to match mobile environment making a website not only functional but visually pleasing to mobile users. Attention spans are short in mobile UX, users want fast results with minimal effort and zero friction! With this in mind, mobile-formatted websites inherently offer an optimised and more well-thought-out user experience. 

2. Accessibility

Mobile first website design offers users increased flexibility in terms of when and where they can reach a website. To ensure a seamless internet experience, it is crucial to view it as a dynamic entity that remains unaffected by the choice of browser, operating system, or device. This concept takes inspiration from the principles of web accessibility, which strive to enhance the usability of websites for individuals with visual impairments and other disabilities. 

3. Better website performance 

Ensuring optimal performance on mobile devices is a fundamental aspect of website development. Extensive research proves that even a mere 0.1 second improvement in mobile retail site speed leads to a remarkable 8.4% increase in conversion rates.  

Moreover, it is worth noting that Google has been employing mobile first indexing for more than a decade, giving preference to pages that prioritise mobile-friendly design.  

Essentially, the more carefully a website is crafted for mobile usage, the smoother and more efficient the user experience becomes, ultimately resulting in enhanced performance. By adhering to mobile website best practices, such as strategic content organisation and image optimisation, you can guarantee that your website thrives and excels in the mobile realm. 
 

4. Scalability 

The utilisation of a mobile first strategy facilitates the seamless adaptation of your design to various devices. By initially envisioning your concept on mobile, you will discover a simplification in adapting your content to cater to desktop requirements. This can be observed in the effortless incorporation of website elements into the desktop version, benefiting from the larger screen space, as opposed to the arduous task of eliminating elements to accommodate your mobile site. 

Why is Mobile First Website Design Critical?

In the ever-evolving web universe, mobile devices have seamlessly woven themselves into the fabric of our existence and are poised to remain indispensable in the days to come. It is worth noting that mobile devices single-handedly command a significant share, accounting for approximately half of the entire web traffic. Furthermore, it is imperative to acknowledge that the legion of mobile users has triumphantly surpassed their desktop counterparts. As per  Statcounter GlobalStats, overall mobile users continue to grow with a leading market share of 54.02% as compared to desktop users.

Smartphone Usage Statistics address a few stats to reconsider the mobile first approach: 

• Smartphone users tend to spend an average of  3 hours and 15 minutes on their phones.
• Millennials spend more than 5.7 hours on their smartphones per day.
• People check their phones  58 times a day on average.

The statistics presented above provide indisputable evidence of a gradual global transition from desktop usage to mobile devices. Consequently, it is only logical for web designers to place utmost importance on aligning their efforts with the “mobile-first” principle in order to excel in product design. 

How Can We Help with Mobile First Website design? 

Falcon Digital is an up-and-coming web design agency specialising in contemporary website design that prioritises user experience and simplicity. Since 2012, Falcon Digital has been based in Newton Abbot, building strong and mutually beneficial relationships with our clients.  

Trust is of utmost importance to us, and we take great pride in being recognised as trusted web designers by both Trading Standards and Google. If you’re seeking a down-to-earth, approachable, and high-quality web design agency, you’ve come to the right place. We have a diverse range of clients in the Newton Abbot area, and we are proud to call this town our home.  

Our systems facilitate over £3 million in annual sales for our e-commerce clients and even more for our non-e-commerce clients. We take client strategy seriously and have a proven approach to transforming business objectives into a successful digital platform. We are approved by trading standards and trusted by various international e-commerce and e-learning management providers. 

Contact us today to book a consultation about upgrading your website and mobile optimisation.