Mobile First Website Design
Published: 16th October 2023
Mobile first website design is important for successful customer engagement. In this modern age mobile phones are at the forefront of the digital revolution that has taken place over the last decade. Approximately 54% of overall web traffic comes from mobile devices, making mobile first website design a priority for all businesses with a website.
What is Mobile First Website Design?
Mobile first website design is a design philosophy that revolves around catering to the needs of mobile users. It takes into account the limitations of smaller screens right from the beginning in order to enhance the mobile user experience.
This approach stems from progressive advancement, where designers initially create a website layout specifically for mobile devices and then adapt it for larger screens later on. It stands in contrast to the concept of graceful degradation, which involves designing for larger screens and then scaling down for smaller ones.
The Importance of Mobile First Website Design
Mobile technology is always developing with ever-enhancing website speeds, high-quality video streaming capability and advanced wireless connectivity – it has changed how we share on the internet and even the way we manage our daily lives. In fact, Sony has stated they believe that by 2024 mobile will make the need for a DLSR camera obsolete. Proving that mobile technological advances can impact any industry.
Given that the majority of web searches are now performed by mobile users, it is imperative to ensure that your website is mobile friendly and user friendly. Designing a website with a mobile first approach streamlines the entire process of creating optimal user experiences by focusing on prioritising and optimising crucial features specifically for mobile users.
4 Reasons Why Mobile First Website Design is Important?
1. Improved user experience with UX design
Mobile device trends create both challenges and opportunities for UX web designers! Here at Falcon UX is one of our key focuses. User experience is the core of mobile first website design!
UX designers tailor experiences to match mobile environment making a website not only functional but visually pleasing to mobile users. Attention spans are short in mobile UX, users want fast results with minimal effort and zero friction! With this in mind, mobile-formatted websites inherently offer an optimised and more well-thought-out user experience.
2. Accessibility
Mobile first website design offers users increased flexibility in terms of when and where they can reach a website. To ensure a seamless internet experience, it is crucial to view it as a dynamic entity that remains unaffected by the choice of browser, operating system, or device. This concept takes inspiration from the principles of web accessibility, which strive to enhance the usability of websites for individuals with visual impairments and other disabilities.
3. Better website performance
Ensuring optimal performance on mobile devices is a fundamental aspect of website development. Extensive research proves that even a mere 0.1 second improvement in mobile retail site speed leads to a remarkable 8.4% increase in conversion rates.
Moreover, it is worth noting that Google has been employing mobile first indexing for more than a decade, giving preference to pages that prioritise mobile-friendly design.
Essentially, the more carefully a website is crafted for mobile usage, the smoother and more efficient the user experience becomes, ultimately resulting in enhanced performance. By adhering to mobile website best practices, such as strategic content organisation and image optimisation, you can guarantee that your website thrives and excels in the mobile realm.
4. Scalability
The utilisation of a mobile first strategy facilitates the seamless adaptation of your design to various devices. By initially envisioning your concept on mobile, you will discover a simplification in adapting your content to cater to desktop requirements. This can be observed in the effortless incorporation of website elements into the desktop version, benefiting from the larger screen space, as opposed to the arduous task of eliminating elements to accommodate your mobile site.
Why is Mobile First Website Design Critical?
In the ever-evolving web universe, mobile devices have seamlessly woven themselves into the fabric of our existence and are poised to remain indispensable in the days to come. It is worth noting that mobile devices single-handedly command a significant share, accounting for approximately half of the entire web traffic. Furthermore, it is imperative to acknowledge that the legion of mobile users has triumphantly surpassed their desktop counterparts. As per Statcounter GlobalStats, overall mobile users continue to grow with a leading market share of 54.02% as compared to desktop users.
Smartphone Usage Statistics address a few stats to reconsider the mobile first approach:
- Smartphone users tend to spend an average of 3 hours and 15 minutes on their phones.
- Millennials spend more than 5.7 hours on their smartphones per day.
- People check their phones 58 times a day on average.
The statistics presented above provide indisputable evidence of a gradual global transition from desktop usage to mobile devices. Consequently, it is only logical for web designers to place utmost importance on aligning their efforts with the “mobile-first” principle in order to excel in product design.
How Can We Help with Mobile First Website design?
Falcon Digital is an up-and-coming web design agency specialising in contemporary website design that prioritises user experience and simplicity. Since 2012, Falcon Digital has been based in Newton Abbot, building strong and mutually beneficial relationships with our clients.
Trust is of utmost importance to us, and we take great pride in being recognised as trusted web designers by both Trading Standards and Google. If you’re seeking a down-to-earth, approachable, and high-quality web design agency, you’ve come to the right place. We have a diverse range of clients in the Newton Abbot area, and we are proud to call this town our home.
Our systems facilitate over £3 million in annual sales for our e-commerce clients and even more for our non-e-commerce clients. We take client strategy seriously and have a proven approach to transforming business objectives into a successful digital platform. We are approved by trading standards and trusted by various international e-commerce and e-learning management providers.
Contact us today to book a consultation about upgrading your website and mobile optimisation.
Trustindex verifies that the original source of the review is Google.
Andrew North2023-11-30Falcon is an amazing company to work with. They understood our needs straight away and delivered an excellent website. We benefited from the charity scheme. It's great, and it demonstrates the ethos of Falcon.Trustindex verifies that the original source of the review is Google.
Rosie O’Neill2023-11-13A massive massive thank you to Charlie and the team from everyone at The Meadowside Charity!!! We really appreciate you doing a full overhaul and providing us with a wonderful new website!!! Thank you so much!❤️⭐️ would 100% recommendTrustindex verifies that the original source of the review is Google.
Maureen Frost2023-09-07I have been working with the team at Falcon Digital on the ongoing development of the Devon Women in Business website. Charlie has developed a great site, finding ways to overcome obstacles to ensure that all of our directory, membership and event booking functions are working smoothly. If you need a new website or your existing one is in need of a revamp then give Falcon Digital a tryTrustindex verifies that the original source of the review is Google.
Anton Perrins2023-08-09Charlie and his team are a great bunch, previous web guys were a disaster and Charlie and his team did everything they could to sort out the mess of a website I was built. There has been a few ups and downs but to be honest that’s mainly on my part as we had such a bad experience with the last guy, but charlie stuck with us even though I have given him some headaches. He has done a great job and continues to maintain our site.Trustindex verifies that the original source of the review is Google.
Joseph2023-05-24We didn't envisage a new website would make such a difference. Thanks to Charlie and his team our footfall has quadrupled to the point that we have had to hire extra staff to cover the increase in sales. the impact on our support side has also expanded with more Businesses onboarding. Only headache is that we will have to plan more recruitment interviews going forward.Trustindex verifies that the original source of the review is Google.
Sabrina2023-05-24Huge thanks to the guys at Falcon Digital for re-designing a website for us and sorting out our SEO! The whole page looks incredible and we have had some amazing feedback from our clients on it. The support and help we have had from Charlie and Evi has been amazing. Could not reccomend them enough!!Trustindex verifies that the original source of the review is Google.
Louise and Maureen.2023-04-05Falcon Digital are Platinum Sponsors of Devon Women in Business and developed our website from scratch. We're delighted with the results and enjoy working with Charlie and the team. Highly recommended.Trustindex verifies that the original source of the review is Google.
Adam Wiles2023-03-29Knowledgable and friendly team who approached us with an amazing website re-design. Very professional work and approachable. Pleasantly surprised to also see how affordable they are. Will certainly be the company we use for all web design and advertising going forwards!
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