Local SEO

Local SEO

Published: 11th September 2023

What is local SEO?

Local SEO (search engine optimisation) is the practice of optimising your website for a specific local area. By doing this, you are increasing the local traffic, visibility, and brand awareness for your business. Any business with a physical location can benefit from local SEO. Search engines like Google rely on signals such as local content, social media profile pages, links, and citations to provide users with the most relevant information for local searches. By using local SEO, you are increasing your business’ visibility for these searches.

Common local SEO tasks can include:

Optimising your Google My Business profile
Finding local keywords
Creating locally relevant content
Local business schema structured data

Why is Local SEO important?

Local SEO is essential for reaching customers local to your business. 86% of people rely on the internet to find a local business. Without local SEO your business will not be visible on searches performed by customers in nearby areas. This will decrease the visibility of your website and local customers.

How does Local SEO work?

Google’s local search algorithms use three main factors to help find the best match. These factors include relevancy, distance, and prominence.

Relevancy measures how closely related a Google My Business profile result is to the words a searcher uses in their query.

Distance is how far Google believes a user is from a business they searched.

Prominence is how important Google believes a business is to any potential customers.

These factors help the user find the best match for their search. Google will then display organic results and a local pack. A local pack is a map that will display the top local business listings as well as a map. This will allow your business to reach local customers.

Even if a user’s search is not explicitly local, Google may display local results if it believes the search was intended locally.

local seo imagery showcasing local map pack on Google

How can we help your local SEO?

At Falcon Digital, we can help create a strategy to improve your business’ local SEO. By doing this we can help increase your local rankings and boost traffic. One of the first ways we can improve your local SEO is by generating and optimising a Google My Business profile. This is a free business listing with information about your business. Here, you can add details about your business such as location, services, products, and photos. Google can then list this in local search results.

According to Google, optimising your business profile is one of the most important tasks to improve your local SEO. By setting detailed business hours, selecting various attributes to describe your business, and uploading photos and videos regularly you can optimise your business profile. Creating a business profile on Google can boost visibility and engagement for your business. This also encourages customers to leave reviews which in return will help Google know you are a legitimate business.

By creating a location page or section on your website, you can also create further improvements to your local SEO. This page will include your business address and a Google map pinning your location. By doing this, you can potentially reach local customers. Another crucial factor in improving your local SEO involves ensuring your name, phone number, and address are located in the HTML text of your website.

Search engine bots will systematically discover content on a website, including text, images, videos, or other file types that are accessible to bots. The bots analyse the content of a page looking for links to the next pages to fetch and index. This process is known as crawling which is the first part of having a search engine recognise your page and show it in results. Once your page is crawled, Google bots can then gather information for search results. It is also important to check your and your business’ contact information is consistent across all your platforms.

Local SEO is essential for reaching customers local to your business. By using local SEO, you can improve your business’ visibility, local traffic, and brand awareness.

Are you struggling to get sales or calls? Enter your website address to receive a free SEO report.

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      EXCELLENT  
   Based on 38 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   miles pomfrett 
 
 
 
 Trustindex verifies that the original source of the review is Google. We asked Charlie and his team to modernise our site for Newton Abbot Ramblers, based on Word Press. We also needed custom pages to be re-produced from the old website. Charlie and his staff were friendly, knowledgeable and highly skilled. We were guided through the various options and our ideas were taken on board. We now have a modern, easy to use website
  
 
      Posted on Google  
   
   Charlie Maunder 
 
 
 
 Trustindex verifies that the original source of the review is Google. Charlie and the team have have been fantastic, since we changed companies to look after our website having had a bad experience, faith was restored with a complete rebuild of our website . And the support since has been fantastic . If your looking for a company with great customer service, look no further than Falcon Digital.
  
 
      Posted on Google  
   
   Duo Tool Co 
 
 
 
 Trustindex verifies that the original source of the review is Google. Thanks to everyone at Falcon Digital for there amazing work in helping us set up our charity site . Charlie was extremely helpful and patient .
  
 
      Posted on Google  
   
   Cinzia De Santis 
 
 
 
 Trustindex verifies that the original source of the review is Google. For a small charity like ours, the support received by Falcon Digital was life-saving. Charlie and Kelly were very professional and knowleadgeable.
  
 
      Posted on Google  
   
   Tamsin Crossland 
 
 
 
 Trustindex verifies that the original source of the review is Google. We approached Falcon to ask for help designing a new website to promote our village community hall. The old one had become so difficult to edit and change information on. Our new one is smart and easy - fantastic for me as I'm really confuddled by all things tech! I can't wait to get started on bringing the hall back to life! Thank you Charlie and Kelly for all your hard work, help and support - can't recommend you any more highly!
  
 
      Posted on Google  
   
   George Osborne 
 
 
 
 Trustindex verifies that the original source of the review is Google. The team at Falcon Digital have been amazing. Charlie Penny has created a wonderful website for Avalon Camps and we have been getting very positive feedback. It is a breath of fresh air to find a company who values and supports the work of charities. You should be very proud of your contribution. George Osborne - Trustee Avalon Camps
  
 
      Posted on Google  
   
   Diane Cleave 
 
 
 
 Trustindex verifies that the original source of the review is Google. We are so impressed and grateful for the FREE CHARITY SITE that Falcon digital created for us! Not only did Charlie listen to everything we were after, he took the time to explain and teach us how to maintain the site. We highly recommend them and will use them again in the future.
  
 
      Posted on Google  
   
   David Nairn 
 
 
 
 Trustindex verifies that the original source of the review is Google. "Seeing Charity - supporting people with sight loss" is tremendously grateful to Charlie and his team for creating our website with the added challenge we gave them for a website that that can be fully accessed by people with very restricted useful vision or no vision at all! The team fully delivered on challenge, we believe a first for them, and we have received great feedback from our users, particularly those who use assistive technology screen readers which turns screen text and pictures in to voice output! We are most appreciative that this was all covered by the Falcon Digital  Charity and Community Support Scheme.
  
 
      Posted on Google  
   
   RH MASTER 
 
 
 
 Trustindex verifies that the original source of the review is Google. We are delighted with the site developed by Charlie and his team at Falcon Digital. As a small charity with limited financial resources, we were delighted to have been able to find a web development agency to take on the re-development of our project at minimal cost to our organisation. Charlie and his colleagues worked quickly to get our new site up and running, working closely with us to ensure it met our specifications and requirements. The site was built on the Wordpress platform which makes for ease of editing with those of our volunteers less technically-minded! The development was turned around rapidly and the end product goes above and beyond our expectations. Charlie and the team are on-hand where we need additional support with integration. Thank you so much!

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      EXCELLENT  
   Based on 38 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   miles pomfrett 
 
 
 
 Trustindex verifies that the original source of the review is Google. We asked Charlie and his team to modernise our site for Newton Abbot Ramblers, based on Word Press. We also needed custom pages to be re-produced from the old website. Charlie and his staff were friendly, knowledgeable and highly skilled. We were guided through the various options and our ideas were taken on board. We now have a modern, easy to use website
  
 
      Posted on Google  
   
   Charlie Maunder 
 
 
 
 Trustindex verifies that the original source of the review is Google. Charlie and the team have have been fantastic, since we changed companies to look after our website having had a bad experience, faith was restored with a complete rebuild of our website . And the support since has been fantastic . If your looking for a company with great customer service, look no further than Falcon Digital.
  
 
      Posted on Google  
   
   Duo Tool Co 
 
 
 
 Trustindex verifies that the original source of the review is Google. Thanks to everyone at Falcon Digital for there amazing work in helping us set up our charity site . Charlie was extremely helpful and patient .
  
 
      Posted on Google  
   
   Cinzia De Santis 
 
 
 
 Trustindex verifies that the original source of the review is Google. For a small charity like ours, the support received by Falcon Digital was life-saving. Charlie and Kelly were very professional and knowleadgeable.
  
 
      Posted on Google  
   
   Tamsin Crossland 
 
 
 
 Trustindex verifies that the original source of the review is Google. We approached Falcon to ask for help designing a new website to promote our village community hall. The old one had become so difficult to edit and change information on. Our new one is smart and easy - fantastic for me as I'm really confuddled by all things tech! I can't wait to get started on bringing the hall back to life! Thank you Charlie and Kelly for all your hard work, help and support - can't recommend you any more highly!
  
 
      Posted on Google  
   
   George Osborne 
 
 
 
 Trustindex verifies that the original source of the review is Google. The team at Falcon Digital have been amazing. Charlie Penny has created a wonderful website for Avalon Camps and we have been getting very positive feedback. It is a breath of fresh air to find a company who values and supports the work of charities. You should be very proud of your contribution. George Osborne - Trustee Avalon Camps
  
 
      Posted on Google  
   
   Diane Cleave 
 
 
 
 Trustindex verifies that the original source of the review is Google. We are so impressed and grateful for the FREE CHARITY SITE that Falcon digital created for us! Not only did Charlie listen to everything we were after, he took the time to explain and teach us how to maintain the site. We highly recommend them and will use them again in the future.
  
 
      Posted on Google  
   
   David Nairn 
 
 
 
 Trustindex verifies that the original source of the review is Google. "Seeing Charity - supporting people with sight loss" is tremendously grateful to Charlie and his team for creating our website with the added challenge we gave them for a website that that can be fully accessed by people with very restricted useful vision or no vision at all! The team fully delivered on challenge, we believe a first for them, and we have received great feedback from our users, particularly those who use assistive technology screen readers which turns screen text and pictures in to voice output! We are most appreciative that this was all covered by the Falcon Digital  Charity and Community Support Scheme.
  
 
      Posted on Google  
   
   RH MASTER 
 
 
 
 Trustindex verifies that the original source of the review is Google. We are delighted with the site developed by Charlie and his team at Falcon Digital. As a small charity with limited financial resources, we were delighted to have been able to find a web development agency to take on the re-development of our project at minimal cost to our organisation. Charlie and his colleagues worked quickly to get our new site up and running, working closely with us to ensure it met our specifications and requirements. The site was built on the Wordpress platform which makes for ease of editing with those of our volunteers less technically-minded! The development was turned around rapidly and the end product goes above and beyond our expectations. Charlie and the team are on-hand where we need additional support with integration. Thank you so much!