Social media is an ever-evolving landscape, constantly undergoing changes that we can rely on. However, this year was distinct in that it emphasised breaking away from conventional norms and embracing experimentation. Looking ahead to 2024, we anticipate an even more significant transformation towards originality and transparency.  

As we delve into the top social media trends for the upcoming year, prepare to be inspired in crafting your social media strategy. We have identified 10 trends that are bound to create ripples in 2024. From the emergence of the nostalgia core to an increased focus on discussions around AI content creation, these are the trends that should remain on your radar. 

#2: Influencers Use Product Placement 

Imagine this: you stumble upon a video of your favourite influencer engaging in their usual content, like applying lip gloss. But there is a twist: instead of talking about the product, they delve into various topics, leaving you intrigued but also slightly confused.  

As you scroll down to the comment section, you are met with a flood of inquiries about the lip gloss brand. It is fascinating how product placement holds such power. Product placement is not a groundbreaking concept, but it has evolved into a subtle and captivating method of showcasing a product without overwhelming audiences.  

Let us take a look at influencer Clara Peirce’s recent TikTok video, where she casually participates in a skincare routine trend. As you scroll through the comments, you will notice a wave of curiosity surrounding her face mask, with viewers eagerly seeking a link to it in her bio.  

This is a prime example of how brands can experiment with this style of marketing. By incorporating product placement into their content, particularly those with affiliate marketing programmes, they can seamlessly join conversations in a more “organic” manner. It is evident that product placement has become a clever tool for brands to pique audience interest and generate genuine curiosity.  

By strategically integrating products into influencer content, brands can tap into the power of conversation, leaving viewers captivated and eager to explore further. 

#3: TikTok Enters Its “FaceTime” Era 

The landscape of TikTok content has undergone a noticeable transformation, leaning towards a more relaxed and spontaneous style of storytelling. The reason behind this shift is the desire to establish deeper connections with viewers. Creators like @simimoonlight have successfully mastered the art of making their followers feel as if they are engaged in a friendly catch-up session, reminiscent of a FaceTime call. 

This growing trend can be attributed to the audience’s increasing yearning for a more personal level of interaction with their beloved influencers and brands. As expressed by creator Nicky Reardon, the audience now craves companionship over mere entertainment value.

#4: More AI Integrations 

As the world continues to embrace the potential of AI, it is inevitable that more and more brands will hop on the bandwagon. Whether it is integrating AI technology into their software or developing AI-inspired filters and tools, the influence of AI is bound to expand.  

However, it is important to remember that while AI can assist in generating innovative ideas, it cannot replace the essence of originality. Genuine creativity and human touch are irreplaceable aspects that drive brands forward. While the integration of AI in various industries is exciting, there are valid concerns that need to be addressed.  

One such concern is the potential for plagiarism. With AI capable of generating content and ideas, there is a risk that originality may be compromised. Additionally, the rise of AI influencers raises questions about authenticity and genuine human connection. As AI algorithms become more sophisticated, it is crucial to strike a balance between embracing technological advancements and preserving the essence of human creativity and individuality.  

Looking ahead to 2024, these conversations surrounding AI will undoubtedly become more prevalent. Brands and individuals will need to navigate the evolving landscape of AI, finding ways to leverage its benefits while upholding the principles of originality and authenticity. It is an exciting time of exploration and adaptation as we strive to strike a harmonious balance between AI and human ingenuity. 

#6: Keyword Search and SEO Take Centre Stage 

Forget about Google; a significant portion of Generation Z is turning to TikTok and Instagram for their search needs. This shift in behaviour emphasises the importance of optimising your content with relevant keywords to ensure its discoverability. Furthermore, this change reflects a broader transformation in how people search for information online.  

To stay ahead in the social media game, it is crucial to develop a social strategy for 2024 that focuses on specific keywords you want your brand to rank for. Regularly creating social content around these keywords will help your brand gain visibility and engagement

#7: More Selectivity With Platforms

Another aspect to consider is platform selectivity. As a user, social media can easily become overwhelming, and this feeling is amplified for influencers and social media managers who rely on these platforms for work. Growing your brand requires a consistent posting schedule, but it is important to be more discerning about where you invest your time and energy.  

Moreover, with the constant emergence and disappearance of new platforms (remember Lemon8?), it is essential to prioritise the platforms that will have the most significant impact on your brand rather than blindly following trends. 

Quality > quantity. 

#8: Storytelling Is Less Linear 

An emerging phenomenon that has caught our attention is the concept of introducing a story in the middle rather than at the outset. It serves as an incredibly captivating technique, whether it involves deciphering a viral topic or sharing a compelling snippet that is guaranteed to captivate viewers.  

According to TikTok’s 2024 Trend Report, storytelling is undergoing a remarkable transformation: “Stories are now commencing with their endings. Multiple storylines can unfold simultaneously, with communities inventing fictional celebrities and narratives.” This unique style of storytelling encourages the audience to delve deeper into the narrative to fully comprehend the unfolding events.  

Moreover, what better way to seize someone’s attention than by evoking a sense of FOMO (fear of missing out)? Additionally, you can employ this trend in video captions by alluding to a significant event or development that occurs in the middle of your video. This clever tactic will entice users to continue watching until they stumble upon your reference. 

#10: Instagram Doubles Down on Gen Z 

Statista reports that both Millennials and Gen Z are increasingly using Instagram. Moreover, Meta’s recent Instagram Trend Talk focused specifically on Gen Z, indicating the platform’s keen interest in this demographic. This rise in Instagram usage also suggests potential success for Instagram threads.  

Although the user base of Meta’s latest platform may not be as active as that of X (Twitter), we should not underestimate its potential. As social media continually evolves, staying updated on content and usage trends is crucial for achieving success with new strategies. Brands and influencers who embrace experimentation without fear will consistently thrive. 

Crafting Successful Social Media Strategies in the Ever-Evolving Landscape of 2024 

As we look towards the future of social media in 2024, we can expect to see a shift towards originality and transparency. This means embracing experimentation and breaking away from conventional norms. From the resurgence of long-form content to an increased focus on discussions around AI content creation, there are many trends that will shape the social media landscape in the coming years.

As marketers, it is important to stay informed and adapt to these changes in order to craft successful social media strategies. So, keep an eye out for these 10 trends and get ready to make a splash in the ever-evolving world of social media. 

How Can We Help with your social media marketing in 2024? 

Are you hoping to elevate your social media marketing strategies for 2024?  

Look no further than the expertise of Falcon Digital. Our team of highly skilled professionals in SMM and SMO is ready to cater to your every social media marketing need. Whether you own a small business, an enterprise, or a multi-location company, we have the capabilities to handle it all.  

From popular platforms like Facebook and Instagram to Twitter, LinkedIn, and Pinterest, we will establish a strong brand presence, captivate your target audience, and connect you with a wider and more diverse customer base.  

At Falcon Digital, we recognise the significance of social media marketing and are pleased to provide you with a complimentary SMM proposal designed specifically for your business. Our proposal includes valuable tips and ideas for optimising your bio, updating your profile picture, selecting colour palettes and fonts, as well as a minimum of two engaging post ideas per platform.  

This will effectively showcase the potential of your business and demonstrate how we can optimise your social media presence to achieve your goals. Through our efforts, we will establish brand recognition, capture the attention of customers, and expand your reach to a broader and more diverse audience.  

We are committed to tailoring our social media marketing campaign to align with your objectives and preferences. The outcome of our collaboration will result in increased search traffic, improved SEO, enhanced customer engagement, and strengthened brand loyalty.  

Contact us today to embark on your journey towards a successful social media marketing strategy with Falcon Digital.  

Take advantage of our free SMM proposal and let us pave the way for your business’s online success.